Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review of Consumer Behavior) Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review of Consumer Behavior)
The impact of impulse buying on retail markets in Indonesia Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about The impact of impulse buying on retail markets in Indonesia
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
External diffusion of B2B e-procurement and firm financial performance: Role of information transparency and supply chain coordination Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about External diffusion of B2B e-procurement and firm financial performance: Role of information transparency and supply chain coordination
Win–win denial: The psychological underpinnings of zero-sum thinking Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Win–win denial: The psychological underpinnings of zero-sum thinking
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about How digitalized interactive platforms create new value for customers by integrating B2B and B2C models?
Fair share? Equality and equity in American attitudes toward trade Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about Fair share? Equality and equity in American attitudes toward trade
Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance? Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance?
Consumer Behavior & The Consumer Decision Making Process Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about Consumer Behavior & The Consumer Decision Making Process
Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background