Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Submitted by rest1 on Thu, 05/29/2025 - 15:54

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Reading List Category

Author(s)

Lim, W. M.

Journal Title

Journal of Business Research

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Module Levels

Page Numbers

160

Source Type

Year of Publication

2023

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School Name

Reading List Module Name and Code