How digitalized interactive platforms create new value for customers by integrating B2B and B2C models?

Submitted by rest1 on Thu, 05/29/2025 - 15:53

URL

https://links.arden.ac.uk/wc0qglct

Reading List Category

Author(s)

He, J. and Zhang, S.

Journal Title

Journal of Business Research

Lesson Number

Module Levels

Page Numbers

694-706

Source Type

Volume and part number

142

Year of Publication

2022

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code