Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context
Effects of customer value and service quality on customer loyalty: mediation role of trust and commitment in business-to-business context Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Effects of customer value and service quality on customer loyalty: mediation role of trust and commitment in business-to-business context
More is not always better: The impact of value co‐creation fit on B2B and B2C customer satisfaction Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about More is not always better: The impact of value co‐creation fit on B2B and B2C customer satisfaction
Psychological factors and consumer behaviour during the COVID-19 pandemic Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Psychological factors and consumer behaviour during the COVID-19 pandemic
Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review of Consumer Behavior) Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review of Consumer Behavior)
The impact of impulse buying on retail markets in Indonesia Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about The impact of impulse buying on retail markets in Indonesia
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
External diffusion of B2B e-procurement and firm financial performance: Role of information transparency and supply chain coordination Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about External diffusion of B2B e-procurement and firm financial performance: Role of information transparency and supply chain coordination
Win–win denial: The psychological underpinnings of zero-sum thinking Submitted by rest1 on Thu, 05/29/2025 - 15:54 Read more about Win–win denial: The psychological underpinnings of zero-sum thinking
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? Submitted by rest1 on Thu, 05/29/2025 - 15:53 Read more about How digitalized interactive platforms create new value for customers by integrating B2B and B2C models?