Consumer privacy and the future of data-based innovation and marketing

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URL
https://research.ebsco.com/linkprocessor/plink?id=c885e970-6c81-3dbc-a502-e9329…
Reading List Category
Key Text
Author(s)
Bleier, A., Goldfarb, A., & Tucker, C
Journal Title
International Journal of Research in Marketing
Lesson Number
Lesson 10
Module Levels
Level 7
Page Numbers
466–480
Source Type
Article
Volume and part number
37(3)
Year of Publication
2020
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012