Reading Lists

Big Data, Analytics and Martech
MKT7012

Building and Managing Digital Brands
MKT7011

Contemporary Marketing and Communications Planning
MKT7009

Data Handling and Decision Making
DAT7001D

Digital Marketing Consultancy Project
MKT7014

International Marketing
MKT7004

Managing Customer and User Experience
MKT7013

Marketing Communications
MKT7001

Social Media Marketing
MKT7007

Strategic Marketing
MKT7005

The Digital Marketing Environment
MKT7008