The impact of the general data protection regulation on the design and measurement of marketing activities: introducing permission marketing and tracking for improved marketing & CRM compliance with legal requirements

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URL
https://research.ebsco.com/linkprocessor/plink?id=4ba9909a-a8fa-3aa3-aa8f-c2c2e…
Reading List Category
Key Text
Author(s)
Schweigert, V.A. and Geyer-Schulz, A.
Journal Title
Journal of Marketing Development and Competitiveness
Lesson Number
Lesson 10
Module Levels
Level 7
Page Numbers
63-71
Source Type
Article
Volume and part number
13(4)
Year of Publication
2019
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012