Big Data consumer analytics and the transformation of marketing

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URL
https://research.ebsco.com/linkprocessor/plink?id=6cfa73c0-c76b-3ef8-9502-8c702…
Reading List Category
Key Text
Author(s)
Erevelles, S., Fukawa, N., & Swayne, L
Journal Title
Journal of Business Research
Lesson Number
Lesson 9
Module Levels
Level 7
Page Numbers
897–904
Source Type
Article
Volume and part number
69(2)
Year of Publication
2016
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012