Murphy, D., 2018. Silver bullet or millstone? A review of success factors for implementation of marketing automation

Submitted by rest1 on Thu, 05/08/2025 - 16:09

URL

https://research.ebsco.com/linkprocessor/plink?id=0bbd7948-a7e1-39a6-b058-4a9e4…

Reading List Category

Author(s)

Murphy, D

Journal Title

Cogent Business & Management

Lesson Number

Module Levels

Page Numbers

546416

Source Type

Volume and part number

5 (1)

Year of Publication

2018

Programme Name

PG Marketing Reading Lists

School Name

Reading List Module Name and Code