Strategic Brand Management: Building, Measuring and Managing Brand Equity

Submitted by rest1 on Thu, 05/08/2025 - 16:09

Image URL

https://read.kortext.com/api/cover/v1/books/213794/200

URL

https://links.arden.ac.uk/d9efq635

Reading List Category

Author(s)

Keller, K. L. and Swaminathan, V.

Book Edition

5

ISBN

9781292314990

Lesson Number

Module Levels

Publisher

Pearson

Source Type

Year of Publication

2019

Programme Name

PG Marketing Reading Lists

School Name

Reading List Module Name and Code