The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain

Submitted by rest1 on Thu, 05/08/2025 - 15:43

Image URL

https://read.kortext.com/api/cover/v1/books/626315/200

URL

https://links.arden.ac.uk/tfjg6n

Reading List Category

Essential Resource

Author(s)

Bayle-Tourtoulou, A.S., Badoc, M.

Book Edition

1

ISBN

9781003019978

Lesson Number

Module Levels

Publisher

Routledge

Source Type

Year of Publication

2020

Programme Name

PG Marketing Reading Lists

School Name

Reading List Module Name and Code