How and when do big data investments pay off?

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URL
https://research.ebsco.com/linkprocessor/plink?id=270f04f2-6742-325c-95e8-2b131…
Reading List Category
Key Text
Author(s)
De Luca, L.M. et al.
Journal Title
The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science
Lesson Number
Lesson 1
Module Levels
Level 7
Page Numbers
pp.790-810
Source Type
Article
Volume and part number
49(4)
Year of Publication
2021
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012