Beyond the hype: Big data concepts, methods, and analytics

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URL
https://research.ebsco.com/linkprocessor/plink?id=2068870b-b7eb-32b7-aac7-bd048…
Reading List Category
Key Text
Author(s)
Gandomi, A. and Haider, M.
Journal Title
International journal of information management,
Lesson Number
Lesson 2
Module Levels
Level 7
Page Numbers
pp.137-144
Source Type
Article
Volume and part number
35(2)
Year of Publication
2015
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012