Navigating New Marketing Technologies, Channels and Metrics

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URL
https://research.ebsco.com/linkprocessor/plink?id=2872d2c4-9419-3165-bd45-685af…
Reading List Category
Key Text
Author(s)
Cvitanović, P.L.
Journal Title
Managing Global Transitions: International Research Journal
Lesson Number
Lesson 2
Module Levels
Level 7
Page Numbers
379-400
Source Type
Article
Volume and part number
16(4)
Year of Publication
2018
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012