A strategic framework for artificial intelligence in marketing

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URL
https://research.ebsco.com/linkprocessor/plink?id=6e5f0bb2-8cc6-384b-8478-1ecfb…
Reading List Category
Key Text
Author(s)
Huang, M.H. and Rust, R.T.
Journal Title
Journal of the Academy of Marketing Science
Lesson Number
Lesson 3
Module Levels
Level 7
Page Numbers
pp.30-50
Source Type
Article
Volume and part number
49(1)
Year of Publication
2021
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7012