Marketing Management, Global Edition

Submitted by rest1 on Thu, 05/08/2025 - 15:42

Image URL

https://read.kortext.com/api/cover/v1/books/1344851/200

URL

https://links.arden.ac.uk/ya2jbt

Reading List Category

Essential Resource

Author(s)

Kotler, P., Keller, K. L. and Chernev, A.

Book Edition

16

ISBN

9781292405117

Lesson Number

Module Levels

Publisher

Pearson

Source Type

Year of Publication

2022

Programme Name

PG Marketing Reading Lists

School Name

Reading List Module Name and Code