Understanding and Shaping Consumer Behaviour in the next normal

Submitted by rest1 on Thu, 05/08/2025 - 15:42

URL

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/un…

Reading List Category

Essential Resource

Author(s)

Charm, T. et al

Lesson Number

Module Levels

Source Type

Year of Publication

2020

Programme Name

PG Marketing Reading Lists

School Name

Reading List Module Name and Code