Big Data and consumer behavior: imminent opportunities

Submitted by rest1 on
URL
https://contentstore.cla.co.uk/secure/link?id=73f90fd4-70b3-ed11-ac20-a04a5e5d2…
Reading List Category
Essential Resource
Author(s)
Hofacker, C.F., Malthouse, E.C. and Sultan, F
Journal Title
Journal of Consumer Marketing
Lesson Number
Lesson 7
Module Levels
Level 7
Page Numbers
89-97
Source Type
Article
Volume and part number
33(2)
Year of Publication
2016
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
DAT7001D