Impact of a Brand on Consumer Decision making Process

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URL
https://research.ebsco.com/linkprocessor/plink?id=d727c2c9-b439-3e1c-8275-dcf94…
Reading List Category
Essential Resource
Author(s)
Hibic, S. and Poturak, M
Journal Title
European Journal of Economic Studies
Lesson Number
Lesson 3
Module Levels
Level 7
Page Numbers
405-415
Source Type
Article
Volume and part number
17(3)
Year of Publication
2016
Programme Name
PG Marketing Reading Lists
School Name
Marketing
Reading List Module Name and Code
MKT7013