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Support

UG Business Management Reading Lists  BUS5023D

Digital and Social Media Marketing

All the reading and resources from your modules, all in one place

Reading List Category
Resource Type
Lesson

Lesson 2

Key Text eBook

Digital Marketing Strategy

by Kingsnorth, S.

Lesson 6

Essential Resource Website

The 90-9-1 Rule for Participation Inequality in…

by Nielson, J.

Lesson 7

Essential Resource Website

The Ultimate Guide to Email Marketing

by Perricone, C.
Essential Resource Website

Top Affiliate Marketing Statistics for 2023

by Mileva, G.
Essential Resource Website

35 Influencer Marketing Statistics Shaping 2024

by Santora, J.

Lesson 8

Essential Resource Website

Search Engine Marketing Statistics 2024

by Chaffey, D.

Lesson 9

Essential Resource Website

The Straightforward Guide to the Google Display…

by Hertl, S.
Essential Resource Website

What is programmatic marketing?

by Chaffey, D.

Lesson 10

Essential Resource Website

Building Consumer Confidence Through Transparency…

by Cisco
Essential Resource Website

What is the future of marketing? Clues from my 10…

by Deloitte
Essential Resource Website

Introducing The RACE Framework: A practical…

by Chaffey, D.

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