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Help

MKT5005

Digital Marketing Campaigns

All the reading and resources from your modules, all in one place

Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading eBook

Digital Marketing

by Hanlon, A.
Wider Reading eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Wider Reading Website

What is digital marketing?

by O'Brien, C.

Lesson 2

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading Website

The AIDA Model: A Proven Framework for Converting…

by Lanier, S.
Wider Reading Website

What is a KPI? How to choose the best KPIs for…

by Mawhinney, J.
Wider Reading Website

How to set the Right KPIs and Track Them…

by Tamir, K.

Lesson 4

Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Wider Reading Website

How to Identify Your Core Marketing Message

by Needle, F.
Wider Reading Website

Four steps to developing a big idea for your…

by Llewellyn, G.
Wider Reading Website

How to structure an effective campaign plan to…

by Chaffey, D.
Wider Reading Website

Integrated marketing communications

by Smart Insights

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