Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Wider Reading Website

What is digital marketing?

by O'Brien, C.
Wider Reading eBook

Digital Marketing

by Hanlon, A.

Lesson 2

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading Website

The AIDA Model: A Proven Framework for Converting…

by Lanier, S.
Wider Reading Website

What is a KPI? How to choose the best KPIs for…

by Mawhinney, J.
Wider Reading Website

How to set the Right KPIs and Track Them…

by Tamir, K.

Lesson 3

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Essential Resource Website

How a Groundbreaking Campaign Got Its Start…

by The Coca-Cola Company
Essential Resource Video

The RACE marketing planning framework

by Dr Dave - Dr Dave Chaffey
Essential Resource Website

Nike: Dream Crazy

by Wieden Kennedy
Essential Resource Video

Who will you Share A Coke with?

by Coca-Cola
Essential Resource Website

Introducing The RACE Growth System and RACE…

by Chaffey, D.
Essential Resource Website

Here’s Why Integrated Marketing Is So Effective…

by Decker, A.
Essential Resource Video

Nike - Dream Crazy (Case Study) | Campaign

by Campaign Unpacked
Essential Resource Website

4Cs marketing model: Two models with the same…

by Hanlon, A.
Essential Resource Website

What is Marketing Communications?

by MMC Learning
Essential Resource Website

Integrated marketing communications

by Smart Insights

Lesson 4

Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading Website

How to structure an effective campaign plan to…

by Chaffey, D.
Wider Reading Website

How to Identify Your Core Marketing Message

by Needle, F.
Wider Reading Website

Integrated marketing communications

by Smart Insights
Wider Reading Website

Four steps to developing a big idea for your…

by Llewellyn, G.

Lesson 6

Key Text eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Key Text eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Essential Resource Website

Nutella Unica: How Nutella's AI Made 7…

by Aisuma
Essential Resource Website

2024 Global Digital Skills & Training Report…

by O'Brien, C.
Essential Resource Video

Nutella Unica

by Oglivy Italia
Wider Reading Website

2024 Digital Marketing Trends shaping the Future…

by Chaffey, D.
Wider Reading Website

8 ways to use AI in digital marketing [+ examples]

by Riserbato, R.
Wider Reading Website

AI in Digital Marketing - The Ultimate Guide

by Digital Marketing Institute