Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Digital Marketing Excellence

by Chaffey, D. and Smith, P. R.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Essential Resource Website

Google Analytics for Beginners.

by Google
Essential Resource Video

Walkthrough: Google Ads Interface Tools and…

by Melinn, C.,
Wider Reading Website

About Display ads and the Google Display Network

by Google
Wider Reading eBook

Paid attention : innovative advertising for a…

by Yakob, F.
Wider Reading Website

A Beginner-Friendly Guide to Google Ads for 2024

by Martin, M
Wider Reading Article

Consumer’s attitude towards display google ads

by Al Khasawneh, M., et al

Lesson 2

Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Key Text eBook

Digital Marketing Excellence

by Chaffey, D. and Smith, P. R.
Essential Resource Video

Benefits of Paid Search

by Melinn, C.,
Essential Resource Video

Paid Search Budget Management

by Melinn, C.,
Essential Resource Video

Google Ads Account Setup

by Melinn, C
Essential Resource Video

Walkthrough: Google Ads Manager Accounts

by Melinn, C.,
Essential Resource Video

Google Ads Account Structure

by Melinn, C.,
Essential Resource Video

Walkthrough: Google Ads Pre-Campaign Setup

by Melinn, C
Essential Resource Video

Campaign Creation

by Melinn, C
Essential Resource Website

Reach Customers & Sell More with Online…

by Google Ads
Essential Resource Video

Walkthrough: Google Ads Campaign Creation

by Melinn, C.,
Wider Reading Website

What is Paid Search? A Guide to the Basics of PPC

by Google Ads
Wider Reading Website

An Introduction to Google PPC (Pay-Per-Click…

by WordStream
Wider Reading Website

What Does a PPC Specialist Do?

by Hughes

Lesson 3

Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Essential Resource Video

Walkthrough: Remarketing Lists for Search Ads

by Melinn, C.,
Essential Resource Video

Search Remarketing (RLSA)

by Melinn, C.,
Essential Resource Video

Ad Copy

by Melinn, C.,
Essential Resource Video

Understanding Keywords

by Melinn, C.,
Essential Resource Video

Ad Extensions

by Melinn, C.,
Essential Resource Video

Negative Keywords and Bids

by Melinn, C.,
Essential Resource Video

Keyword Match Types

by Melinn, C.,
Essential Resource Video

Keyword Research

by Melinn, C.,
Wider Reading Video

How To Write Amazing Ad Copy | Google Expert…

by HubSpot Marketing
Wider Reading Video

How to do Google Ads Keyword Research in 2025

by Aaron Young | Google Ads | Define Digital Academy
Wider Reading Video

Walkthrough: Keyword Planner

by Melinn, C.,
Wider Reading Video

The Ultimate List of Free Keyword Research Tools

by Melinn C.,

Lesson 4

Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.,
Essential Resource Video

Bidding Best Practices

by Melinn, C.,
Essential Resource Video

Landing Pages

by Melinn, C.,
Essential Resource Video

Paid Search Budget Management

by Melinn, C.,
Essential Resource Video

Paid Search Campaign Optimization

by Melinn, C.,
Essential Resource Video

Walkthrough: Ad Schedule

by Melinn, C.,
Essential Resource Video

Walkthrough: Bid Adjustments

by Melinn, C.,
Wider Reading Website

Uncover Your Competitor's PPC Strategy to…

by Semrush
Wider Reading Website

5 ways to use Quality Score to improve your…

by Google Ads
Wider Reading Other

5 Best Practices for Great Landing Pages

by Melinn, C.,
Wider Reading Other

How to Improve Your Google Ads Quality Score…

by Melinn, C.,