Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Essential Resource Website

SEO copywriting: the ultimate guide

by Toonen, E.
Essential Resource Website

The AIDA model

by Hanlon, A.
Essential Resource Website

How Search Engines Work

by Pol, T.
Essential Resource Website

Core Principles and Ranking Factors

by Digital Marketing Institute
Essential Resource Website

Examples and Downloads

by H5P
Essential Resource Website

AIDA Copywriting Formula: How to Apply it +Real…

by Arsovski, A.
Essential Resource Website

What Is SEO and How Does it Work?

by Melinn, C.
Essential Resource Website

What Is a SERP? A Guide to Search Engine Results…

by Word Stream
Essential Resource Website

What Are Long-Tail Keywords and Why Are They So…

by Burgess, E.
Essential Resource Website

SEO Copywriting vs SEO Content Writing

by Mizrachi, S.
Essential Resource Website

Examples of Formatted Knowledge Checks

by Arden University
Essential Resource Website

Search Engine Algorithms and Google

by Digital Marketing Institute
Wider Reading Website

What Is SEO and Why is it Important?

by Digital Marketing Institute
Wider Reading Website

Hey Google, Does Voice Search Yield Better…

by Basiouny, A.
Wider Reading Website

Search Engines

by Digital Marketing Institute
Wider Reading Website

What Is Copywriting? How to Start + Best Tips (…

by Keenan, M.

Lesson 2

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Essential Resource Website

RACE Marketing Model

by Chaffey, D.
Essential Resource Website

Search engine optimisation (SEO) module – Post-…

by Digital Marketing Institute
Essential Resource Website

Search engine optimisation (SEO) module – Pre-…

by Digital Marketing Institute
Wider Reading Website

On-page SEO checklist: The complete task list for…

by SEMrush
Wider Reading Website

Site Architecture, Canonical Links, and Redirects

by Digital Marketing Institute
Wider Reading Website

Search engine optimisation (SEO) starter guide

by Google Search Central
Wider Reading Website

On-page SEO resources and guides

by SEMrush
Wider Reading Website

Beginner’s guide to SEO

by Moz
Wider Reading Website

On-page SEO in 2025

by Jangid, J.
Wider Reading Website

RACE Planning Framework

by Chaffey, D.
Wider Reading Website

Best on-page SEO tools of 2025

by DeMuro, J. P.
Wider Reading Website

On-page SEO: The Definative Guide

by Dean, B.
Wider Reading Website

On-page SEO: The definitive guide + free template

by Backlinko