Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Essential Resource Website

The AIDA model

by Hanlon, A.
Essential Resource Website

How Search Engines Work

by Pol, T.
Essential Resource Website

Core Principles and Ranking Factors

by Digital Marketing Institute
Essential Resource Website

Examples and Downloads

by H5P
Essential Resource Website

AIDA Copywriting Formula: How to Apply it +Real…

by Arsovski, A.
Essential Resource Website

What Is a SERP? A Guide to Search Engine Results…

by Word Stream
Essential Resource Website

What Are Long-Tail Keywords and Why Are They So…

by Burgess, E.
Essential Resource Website

SEO Copywriting vs SEO Content Writing

by Mizrachi, S.
Essential Resource Website

Examples of Formatted Knowledge Checks

by Arden University
Essential Resource Website

Search Engine Algorithms and Google

by Digital Marketing Institute
Essential Resource Website

What Is SEO and How Does it Work?

by Melinn, C.
Essential Resource Website

SEO copywriting: the ultimate guide

by Toonen, E.
Wider Reading Website

Search Engines

by Digital Marketing Institute
Wider Reading Website

What Is SEO and Why is it Important?

by Digital Marketing Institute
Wider Reading Website

Hey Google, Does Voice Search Yield Better…

by Basiouny, A.
Wider Reading Website

What Is Copywriting? How to Start + Best Tips (…

by Keenan, M.

Lesson 2

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Essential Resource Website

RACE Marketing Model

by Chaffey, D.
Essential Resource Website

Search engine optimisation (SEO) module – Pre-…

by Digital Marketing Institute
Essential Resource Website

Search engine optimisation (SEO) module – Post-…

by Digital Marketing Institute
Wider Reading Website

On-page SEO: The definitive guide + free template

by Backlinko
Wider Reading Website

On-page SEO: The Definative Guide

by Dean, B.
Wider Reading Website

Best on-page SEO tools of 2025

by DeMuro, J. P.
Wider Reading Website

RACE Planning Framework

by Chaffey, D.
Wider Reading Website

On-page SEO in 2025

by Jangid, J.
Wider Reading Website

Beginner’s guide to SEO

by Moz
Wider Reading Website

On-page SEO resources and guides

by SEMrush
Wider Reading Website

Search engine optimisation (SEO) starter guide

by Google Search Central
Wider Reading Website

Site Architecture, Canonical Links, and Redirects

by Digital Marketing Institute
Wider Reading Website

On-page SEO checklist: The complete task list for…

by SEMrush

Lesson 3

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Essential Resource Website

The Beginner’s Guide to SEO

by Moz
Essential Resource Website

How to conduct keyword research for SEO

by Digital Marketing Institute
Essential Resource Website

Types of Keywords

by Digital Marketing Institute
Essential Resource Website

Walkthrough: Keyword Research

by Digital Marketing Institute
Essential Resource Video

Ubersuggest Tutorial for SEO Keyword Research.…

by Mariah Magazine
Essential Resource Website

Ubersuggest Keyword Tool

by Neil Patel
Essential Resource Website

Keyword Research for SEO: What It Is & How to…

by Handley, R.
Wider Reading Article

Business to business digital content marketing:…

by Holliman, G. and Rowley, J.
Wider Reading Website

Search Quality Evaluator Guidelines

by Google
Wider Reading Website

How to Do Keyword Research for SEO (Start to…

by Soulo, T.
Wider Reading Website

A Guide to Voice Search Optimization

by Boyd, C.
Wider Reading Website

Google Trends

by Google
Wider Reading Website

4Cs Copywriting Formula

by Instacopy
Wider Reading eBook

Marketing 5.0: Technology for Humanity

by Kotler, P., Kartajaya, H. and Setiawan, I.
Wider Reading Website

AnswerThePublic: Consumer Insights Tool.

by AnswerThePublic

Lesson 4

Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Essential Resource Video

Quantity and Quality of Backlinks

by Digital Marketing Institute
Essential Resource Website

Spam policies for Google web search

by Google
Essential Resource Website

What Are Backlinks and Why Are They Important?

by Herdman, J.
Essential Resource Website

Google Search Essentials

by Google
Essential Resource Video

Building Backlinks

by Digital Marketing Institute
Essential Resource Website

What is off-page SEO?

by Toonen, E.
Essential Resource Website

Off-Page SEO: The Complete Guide

by Dean, B.
Essential Resource Website

Link Building for SEO: Proven Strategies That…

by McKenzie, L.
Essential Resource Article

Off-page SEO and link building: General…

by Lopezosa, C., Codina, L., and Gonzalo-Penela, C.
Essential Resource Video

Effective Backlink Profile

by Digital Marketing Institute
Wider Reading Other

Detection and Discovery of Misinformation Sources…

by Carragher, P et al.
Wider Reading Article

Off-Page SEO: The Definitive Guide

by Montti, R.
Wider Reading Article

Optimizing Online Visibility: A Comprehensive…

by Daoud, M., Hachem, M., and Al-Masri, A.
Wider Reading Article

Literature Review on On-Page and Off-Page SEO for…

by Kumar, S., Sharma, A., and Singh, R.
Wider Reading Article

Comparative Analysis Of On-Page And Off-Page…

by Aryani, D., Patiro, S.P.S., Setiawan, A., and Tjahjono, B.

Lesson 5

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Essential Resource Website

What is AI SEO? How artificial intelligence is…

by Anconitano, V.
Essential Resource Video

Website Indexing Problems

by Digital Marketing Institute
Essential Resource Video

Site Architecture and Canonical Links, Redirect

by Digital Marketing Institute
Essential Resource Website

Is technical SEO still a must in the AI era?

by Mitchell, S.
Wider Reading Article

Search engine optimisation (SEO) strategy as…

by Ahmad, U.F., et al.
Wider Reading Article

Impact of website visual design on user…

by Jongmans, E. et al.
Wider Reading Website

Exploring Search Engine Optimization (SEO)…

by Kanwal, W.
Wider Reading Website

Understanding how search engines work: crawling…

by Outpace
Wider Reading Website

The true impact of readability on SEO and…

by Pottrell, D.
Wider Reading Website

Technical SEO for AI search

by Taylor, D.
Wider Reading Website

Crawling, indexing and ranking: differences and…

by van Veen, R.
Wider Reading Article

The evolution of SEO strategies: from keywords to…

by Bataineh, A.Q.
Wider Reading Article

How SEO makes websites load faster and helps in…

by Bansal, D.
Wider Reading Website

What is technical SEO: importance, factors, and…

by Bhan, M.
Wider Reading Other

Generative Engine Optimization: How to dominate…

by Chen, M., Wang, X., Chen, K. and Koudas, N.
Wider Reading Website

7 technical SEO practices for AI-first indexing

by Purple Planet
Wider Reading Website

AI and Technical SEO: Improving Site Performance…

by Rosas, C.
Wider Reading Website

UX and SEO: A New Perspective on Winning at SEO

by van Vessum, S.
Wider Reading Article

Search engine performance optimisation: methods…

by Aman, S.S., N'Guessan, B.G., and Kone, T.
Wider Reading Website

Readability in UX design

by Interaction Design Foundation
Wider Reading Article

SEO data suggests Google indexing rates are…

by Montti, R.

Lesson 6

Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Essential Resource Website

SEO Copyrighting Techniques for Beinners

by Derrick
Essential Resource Website

18 tips to write SEO-friendly content in 2025

by Salminen, M.
Wider Reading Website

Local, National, and International SEO

by Digital Marketing Institute
Wider Reading Website

Walkthrough: Google Business Profile

by Digital Marketing Institute
Wider Reading Website

Google My Business Profile

by Digital Marketing Institute
Wider Reading Website

Local SEO for Beginners: Improve Your Visibility…

by O'Brien, C.

Lesson 7

Key Text eBook

Effective SEO and Content Marketing

by Papagiannis, N.
Key Text eBook

Search Engine Optimization and Marketing

by Das, S.
Wider Reading Article

A Study of Generative AI-Driven Innovation in…

by Sharma, D.
Wider Reading Website

The Complete Ecommerce SEO Guide for Beginners

by Knezevic, A.
Wider Reading Website

Ecommerce SEO: How to Rank Higher & Sell More…

by Toonen, E.
Wider Reading Website

How to Do SEO for Ecommerce Site

by Kurochkin, I.