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UG Marketing Reading Lists MKT4009

Understanding Digital Marketing

All the reading and resources from your modules, all in one place

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Essential Resource

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Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 1

Principles and Practice of Marketing

by Jobber, D. and Ellis-Chadwick, F.

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.

Marketing Management, European Edition

by Kotler, P. et al.

Marketing Management, Global Edition

by Kotler, P., Keller, K. L. and Chernev, A.

Lesson 2

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.

Marketing Management, European Edition

by Kotler, P. et al.

Marketing Management, Global Edition

by Kotler, P., Keller, K. L. and Chernev, A.

Principles and Practice of Marketing

by Jobber, D. and Ellis-Chadwick, F.

Essential Resource Video

Botanicals Challenge

Essential Resource Website

The 3 Strategic Pillars Behind Every Winning…

Essential Resource Video

6 Great Email Marketing Campaigns Examples (As…

by HubSpot Marketing

Essential Resource Video

EP.3 Social Robots | 10 Years of Emerging Tec

by World Economic Forum

Essential Resource Video

Marketing Technology Strategy: What Is MarTech?

Essential Resource Website

Profile

Lesson 3

Consumer Behaviour

by Solomon, M. R. et al.

Principles of Marketing

Lesson 4

Principles of Marketing, Global Edition

by Principles of Marketing, Global Edition

Essential Resource Video

SWOT Analysis - What is SWOT. Definition,…

Lesson 5

Marketing Management

by Kotler, P., Keller, K. L. and Chernev, A.

Essentials of Marketing

by Blythe, J. and Martin, J.

Lesson 6

Marketing Concepts and Strategies

by Dibb, S., Simkin, L. and Pride, W.

Essentials of Marketing

by Blythe, J. and Martin, J.

Essential Resource Website

Pricing Strategies ad Models: An In-Depth look at…

Lesson 7

Essentials of Marketing

by Martin, B. and Blythe, J.

Essential Resource Website

Apple Partners With UK's John Lewis for…

by Broussard, M.

Essential Resource Website

What are the 4 Ps of Marketing? The Marketing Mix…

by Riserbato, R.

Essential Resource Website

The 7 Ps of Marketing

Essential Resource Website

Distribution Channels: What they are, types and…

Lesson 8

Essentials of Marketing

by Blythe, J. and Martin, J.

Lesson 9

Marketing Concepts and Strategies

by Dibb, S., Simkin, L. and Pride, W.

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