Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing Management

by Kotler, P., Keller, K. L. and Chernev, A.
Key Text eBook

Principles and Practice of Marketing

by Jobber, D. and Ellis-Chadwick, F.
Key Text eBook

Marketing Management

by Kotler, P. et al.
Essential Resource Video

4 Ps of The Marketing Mix : Watch THIS To Level…

by Masters in Marketing
Essential Resource Video

Maslow's Hierarchy of Needs

by Simply Psychology
Essential Resource Video

The Marketing Mix - Pricing

by 365 Financial Analyst
Essential Resource Video

Guess the Tag-Line Quiz

by Marketing Study Guide
Wider Reading Website

Extended Marketing Mix: What It Is and Why It…

by Carmicheal, K.
Wider Reading Website

The History of Marketing: An Exhaustive Timeline

by Wainwright, C.
Wider Reading Website

What Are the 4 Ps of Marketing? The Marketing…

by Riserbato, R.
Wider Reading Website

The 4 Ps of Marketing: Demystifying the Marketing…

by Patel, N.

Lesson 2

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing Management, European Edition

by Kotler, P. et al.
Key Text eBook

Marketing Management, Global Edition

by Kotler, P., Keller, K. L. and Chernev, A.
Key Text eBook

Principles and Practice of Marketing

by Jobber, D. and Ellis-Chadwick, F.
Essential Resource Website

The 3 Strategic Pillars Behind Every Winning…

by Harris, J.
Essential Resource Video

Botanicals Challenge

by LEGO
Essential Resource Video

Marketing Technology Strategy: What Is MarTech?

by GetSmarter
Essential Resource Website

Profile

by Duolingo
Essential Resource Video

EP.3 Social Robots | 10 Years of Emerging Tec

by World Economic Forum
Essential Resource Video

6 Great Email Marketing Campaigns Examples (As…

by HubSpot Marketing

Lesson 3

Key Text eBook

Consumer behaviour: a European perspective

by Solomon, M. R. et al.

Lesson 4

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

SWOT Analysis - What is SWOT. Definition,…

by SmartDraw

Lesson 5

Key Text eBook

Essentials of Marketing

by Martin, B. and Blythe, J.
Key Text eBook

Essentials of Marketing

by Blythe, J. and Martin, J.
Key Text eBook

Marketing Management

by Kotler, P., Keller, K. L. and Chernev, A.
Essential Resource Video

Worried Your Product is On the Decline?

by HubSpot Marketing
Essential Resource Video

A new era begins. The Dyson Cyclone V10 Cord-free…

by Dyson

Lesson 6

Key Text eBook

Marketing Concepts and Strategies

by Dibb, S., Simkin, L. and Pride, W.
Key Text eBook

Essentials of Marketing

by Martin, B. and Blythe, J.
Essential Resource Website

Pricing Strategies ad Models: An In-Depth look at…

by Decker, A.

Lesson 7

Key Text eBook

Essentials of Marketing

by Martin, B. and Blythe, J.
Essential Resource Website

Distribution Channels: What they are, types and…

by Patel, N.
Essential Resource Website

The 7 Ps of Marketing

by CIM
Essential Resource Website

What are the 4 Ps of Marketing? The Marketing Mix…

by Riserbato, R.
Essential Resource Website

Apple Partners With UK's John Lewis for…

by Broussard, M.

Lesson 8

Key Text eBook

Essentials of Marketing

by Martin, B. and Blythe, J.
Wider Reading Website

5 steps to build a public relations strategy (+…

by Decker, A.
Wider Reading Website

Advertising

by American Marketing Association
Wider Reading Website

The definitions of Advertising in less than 50…

by Hesterberg, K.
Wider Reading Website

The plain English guide to integrated marketing…

by Decker, A.
Wider Reading Website

Personal Selling: How to humanize your sales…

by Decker, A.
Wider Reading Website

The 7 Ps of marketing

by CIM
Wider Reading Website

Integrated Marketing Examples: 8 best campaigns,…

by Carmichael, K.

Lesson 9

Key Text eBook

Marketing Concepts and Strategies

by Dibb, S., Simkin, L. and Pride, W.