Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Website

40 social media post ideas when you're fresh…

by West, C.

Lesson 2

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Website

How to Use Instagram: A Beginner’s Guide

by Del Principe, C.
Essential Resource Video

Meta, LinkedIn, and Social Apps for Marketing Quiz

by Digital Marketing Institute
Essential Resource Video

Quick Read: Facebook, Instagram, and WhatsApp…

by Digital Marketing Institute
Essential Resource Video

Twitter Concepts

by Digital Marketing Institute
Essential Resource Video

X Premium

by Digital Marketing Institute
Essential Resource Website

The Complete Guide to Twitter/X for Beginners

by WikiHow
Essential Resource Website

How to Use Facebook: A Beginner’s Guide

by Chi, C.
Essential Resource Video

Managing a Twitter Community

by Digital Marketing Institute
Essential Resource Video

Common Misconceptions about Facebook, Instagram…

by Digital Marketing Institute
Essential Resource Video

LinkedIn Concepts

by Digital Marketing Institute
Essential Resource Video

Making the Most of LinkedIn

by Digital Marketing Institute
Essential Resource Video

The Value of Mass-Appeal Channels

by Digital Marketing Institute
Essential Resource Video

Quick Read: Twitter Terminology

by Digital Marketing Institute
Essential Resource Video

Tweets

by Digital Marketing Institute,
Essential Resource Website

How to use LinkedIn

by LinkedIn

Lesson 3

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Misconceptions and Benefits of Social Video

by Digital Marketing Institute
Essential Resource Video

YouTube Concepts

by Digital Marketing Institute
Essential Resource Website

The Definitive YouTube Thumbnail Guide

by Patel, N.
Essential Resource Video

Promoting Your Videos

by Digital Marketing Institute
Essential Resource Video

Social Video Considerations

by Digital Marketing Institute
Essential Resource Video

Social Video Platforms Quiz

by Digital Marketing Institute
Essential Resource Video

TikTok Fundamentals

by Digital Marketing Institute
Essential Resource Website

#behindthescenes

by TikTok
Essential Resource Video

Quick Read: The Key Role of Video Marketing

by Digital Marketing Institute
Essential Resource Video

Social App Videos

by Digital Marketing Institute
Essential Resource Video

Social Video Types

by Digital Marketing Institute
Essential Resource Video

TikTok Trends and Challenges

by Digital Marketing Institute
Essential Resource Video

YouTube Channel Management

by Digital Marketing Institute
Essential Resource Video

Live Streaming on Social Apps

by Digital Marketing Institute
Essential Resource Video

Media Rights on TikTok

by Digital Marketing Institute
Essential Resource Video

Quick Read: 4 YouTube Optimization Tips for…

by Digital Marketing Institute
Essential Resource Video

Social App Stories

by Digital Marketing Institute
Essential Resource Video

TikTok Best Practices

by Digital Marketing Institute
Essential Resource Video

YouTube Channel Promotion

by Digital Marketing Institute
Essential Resource Video

YouTube Platform Features

by Digital Marketing Institute
Essential Resource Website

#canttouchthis

by TikTok
Essential Resource Website

#slowmotion

by TikTok

Lesson 4

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Content Marketing for Social

by Digital Marketing Institute
Essential Resource Video

Live Video in Social Content

by Digital Marketing Institute
Essential Resource Video

Organic and Paid Content Promotion

by Digital Marketing Institute
Essential Resource Video

Revealing Insight: Consumers and Social Content…

by Digital Marketing Institute
Essential Resource Video

Stories in Social Content

by Digital Marketing Institute
Essential Resource Video

Text in Social Content

by Digital Marketing Institute
Essential Resource Website

Ask Buffer: Should I Schedule Natively or Use…

by Oladipo, T.
Essential Resource Video

Audio in Social Content

by Digital Marketing Institute
Essential Resource Video

B2B and B2C Content

by Digital Marketing Institute
Essential Resource Video

Curation, Personalization, and Repurposing

by Digital Marketing Institute
Essential Resource Video

Images in Social Content

by Digital Marketing Institute
Essential Resource Video

Video in Social Content

by Digital Marketing Institute
Essential Resource Video

Content Scheduling

by Digital Marketing Institute

Lesson 5

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Audience Research Dimensions

by Digital Marketing Institute
Essential Resource Video

Walkthrough: Instagram Insights

by Digital Marketing Institute
Essential Resource Video

Walkthrough: SparkToro

by Digital Marketing Institute
Essential Resource Website

Find and Join a LinkedIn Group

by LinkedIn Help
Essential Resource Website

I’m new to Reddit – How do I find subreddits?

by Reddit
Essential Resource Video

Importance of Social Research and Insights

by Digital Marketing Institute
Essential Resource Video

Walkthrough: LinkedIn Content and Analytics

by Digital Marketing Institute
Essential Resource Video

Walkthrough: YouTube Insights

by Digital Marketing Institute
Essential Resource Website

Find Facebook Groups to Join

by Facebook Help Centre
Essential Resource Video

Audience Listening Tools

by Digital Marketing Institute
Essential Resource Video

Audience Research Overview

by Digital Marketing Institute
Essential Resource Video

Audience Research Tools

by Digital Marketing Institute
Essential Resource Video

Quick Read: A Guide to Social Media Demographics

by Digital Marketing Institute
Essential Resource Video

Walkthrough: Facebook Insights

by Digital Marketing Institute
Essential Resource Website

https://www.sparktoro.com/

by SparkToro

Lesson 6

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Website

Effortlessly Analyse Your Competitive Landscape

by Similarweb
Essential Resource Website

Similarweb Terms of Service

by Similarweb
Essential Resource Website

Free Social Media Search: Monitor campaigns,…

by Talkwalker
Essential Resource Video

Social Strategy Fundamentals

by Digital Marketing Institute
Essential Resource Video

Social Strategy Research

by Digital Marketing Institute
Essential Resource Website

Navigate the dynamic world of social and consumer…

by Talkwalker
Essential Resource Video

Social Strategy Expectations

by Digital Marketing Institute
Essential Resource Website

Home

by Nike
Essential Resource Website

Terms of Service

by Talkwalker

Lesson 7

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Reports

by Digital Marketing Institute
Essential Resource Video

Sponsored Message Ads/InMails

by Digital Marketing Institute
Essential Resource Website

How to define an actionable social media ROI for…

by Sprout Social
Essential Resource Video

Campaign Manager

by Digital Marketing Institute
Essential Resource Video

Targeting

by Digital Marketing Institute
Essential Resource Video

Dynamic Ads

by Digital Marketing Institute
Essential Resource Video

Facebook Ads

by Digital Marketing Institute
Essential Resource Video

LinkedIn Analytics

by Digital Marketing Institute
Essential Resource Website

Social Media Advertising in 2024: A Detailed…

by Zalani, R.
Essential Resource Video

Ad Buying

by Digital Marketing Institute
Essential Resource Video

Instagram Advertising

by Digital Marketing Institute
Essential Resource Video

Instagram Analysis

by Digital Marketing Institute
Essential Resource Video

Social Key Performance Indicators

by Digital Marketing Institute
Essential Resource Video

Social Strategy Measurement

by Digital Marketing Institute
Essential Resource Video

Sponsored Content Ads

by Digital Marketing Institute
Essential Resource Website

Social media advertising and marketing worldwide…

by Statista
Essential Resource Website

What Channels See The Most Social Media ROI? [New…

by Sukhraj, R

Lesson 8

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Team Talk - How Influencer Marketing is Changing…

by Digital Marketing Institute
Essential Resource Website

The AI Behind Virtual Influencer Lil Miquela

by Parsani, P.
Essential Resource Video

Planning Creative for Social

by Digital Marketing Institute
Essential Resource Video

Developing Creative for Social

by Digital Marketing Institute
Essential Resource Video

Setting up a Social Media Experience for a…

by Digital Marketing Institute,
Essential Resource Video

The Value of Building a Social Media Community

by Digital Marketing Institute
Essential Resource Video

Best Practices for Sustaining a Social Media…

by Digital Marketing Institute

Lesson 9

Key Text eBook

Strategic Social Media Management: Theory and…

by Sutherland, K. E.
Essential Resource Video

Twitter Concepts

by Digital Marketing Institute
Essential Resource Video

Video in Social Content

by Digital Marketing Institute
Essential Resource Video

Social Strategy Measurement

by Digital Marketing Institute
Essential Resource Video

TikTok Fundamentals

by Digital Marketing Institute
Essential Resource Video

Audience Listening Tools

by Digital Marketing Institute
Essential Resource Video

Content Marketing for Social

by Digital Marketing Institute
Essential Resource Video

Images in Social Content

by Digital Marketing Institute
Essential Resource Video

LinkedIn Concepts

by Digital Marketing Institute
Essential Resource Video

Quick Read: A Guide to Social Media Demographics

by Digital Marketing Institute
Essential Resource Video

Social Key Performance Indicators

by Digital Marketing Institute
Essential Resource Video

Text in Social Content

by Digital Marketing Institute
Essential Resource Video

Audience Research Overview

by Digital Marketing Institute
Essential Resource Video

Common Misconceptions about Facebook, Instagram…

by Digital Marketing Institute
Essential Resource Video

Importance of Social Research and Insights

by Digital Marketing Institute
Essential Resource Video

Social Strategy Fundamentals

by Digital Marketing Institute
Essential Resource Video

YouTube Concepts

by Digital Marketing Institute
Essential Resource Website

Social Media is in our DNA

by Hootsuite Resource Library