Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J.T., Baloglu, S.,
Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Essential Resource eBook

Introduction to Hospitality, Global Edition

by Walker, J. R.
Essential Resource Other

How concept sprints can improve customer-…

by Gryskiewicz, K., Sarrazin, H., Voorsanger, C. and Yeon, H.
Essential Resource Video

What is opportunity recognition

by Futurelearn
Essential Resource eBook

Introduction to hospitality management

by Reynolds, D.E., Rahman, I. and Barrows, C.W.,
Essential Resource eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.,
Essential Resource Website

HospitalityNet

by Hospitality Net
Wider Reading Website

World Travel & Tourism Council Research Hub

by World Travel & Tourism Council
Wider Reading Website

UK Hotels Forecast 2024–2025

by PwC

Lesson 2

Key Text eBook

Management: An Introduction

by Boddy, D.
Key Text eBook

Strategic Management for Tourism, Hospitality and…

by Evans, N.
Essential Resource eBook

The Business Environment: A Global Perspective

by Thompson, E., Worthington, I. and Britton, C.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Essential Resource eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Essential Resource Other

How concept sprints can improve customer-…

by Gryskiewicz, K., Sarrazin, H., Voorsanger, C. and Yeon, H.
Essential Resource Website

What is design thinking?

by McKinsey & Company
Essential Resource eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.

Lesson 3

Key Text eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.
Key Text eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Essential Resource Website

How to Build an Innovation Funnel for Business…

by North, J.
Essential Resource eBook

The Business Environment: A Global Perspective

by Thompson, E., Worthington, I. and Britton, C.
Essential Resource Website

Innovation Process for Your Business

by North, J.
Essential Resource eBook

Management: An Introduction

by Boddy, D.
Essential Resource Video

The Explainer: Porter's Five Forces

by Harvard Business Review
Wider Reading eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.

Lesson 4

Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Key Text eBook

Launching New Ventures: An Entrepreneurial…

by Allen, K.R.,
Essential Resource Video

Alexander Osterwalder: The Business Model Canvas,

by Stanford eCorner
Essential Resource eBook

Business Model Generation: A Handbook for…

by Osterwalder, A. and Pigneur, Y.,
Essential Resource Video

Stefan Gross-Selbeck: Business model innovation…

by TED Institute,
Essential Resource eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.
Essential Resource Website

True customer-centricity: An operating model for…

by Sankur, A., Duncan, E., Cilento, G., Fuchs S.,
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Essential Resource Video

The explainer: What is a business model?

by Harvard Business Review (HBR)
Wider Reading eBook

Strategic management : concepts and cases : a…

by David, F. R., David, F. R. and David, M.E.

Lesson 5

Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Key Text eBook

Hospitality Marketing

by Gursoy, D., Buttle, F., Bowie, D.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J.T., Baloglu, S.,
Key Text eBook

HBR Guide to Building Your Business Case

by Sheen, R. and Gallo, A
Key Text eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Essential Resource Website

How to become a sustainable hospitality business

by British Business Bank
Essential Resource eBook

Launching New Ventures: An Entrepreneurial…

by Allen, K.R.,
Essential Resource eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.
Essential Resource Video

HBR Guide to Building Your Business Case by Amy…

by Google Play Books
Essential Resource Video

Customer Value Proposition Canvas Explained

by Strategyzer
Essential Resource Website

Arden Enterprise Incubator (AEI)

by Arden University
Essential Resource eBook

Marketing for Tourism, Hospitality and Events

by Hudson, S., Hudson, L.,
Essential Resource Video

Craft a story to sell your business case

by Sheen, R
Wider Reading Website

Writing a business case: How-tos, templates, and…

by Canva Team
Wider Reading Website

What is sustainability and what does it mean for…

by British Business Bank
Wider Reading Website

How to write a solid business case (with…

by Vardrup, K. and Stigzelius, M.,
Wider Reading Website

SAFe lean business case template

by Atlassian
Wider Reading Website

How to write a business case: Template &…

by Adobe Communications Team
Wider Reading Article

Steps and theories towards more effective…

by Appel-Meulenbroek, R., Danivska, V.,
Wider Reading Website

Guide to developing the project business case:…

by HM Treasury

Lesson 6

Key Text eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.
Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Essential Resource Video

Starting a Business: Why You Need a Business Plan

by Bplans
Essential Resource Video

Inorganic Business Growth | Mergers &…

by Two Teachers
Essential Resource eBook

Digital Innovation and Entrepreneurship.

by Whittington, D.,
Essential Resource Video

How to Write a One-Page Business Plan

by Bplans
Essential Resource Video

Organic Business Growth: How to Grow Internally

by Two Teachers
Essential Resource Website

How to write a business plan for a small business…

by LivePlan
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Essential Resource eBook

Ethical and Responsible Tourism Managing…

by Koscak, M. and O’Rourke, T.
Wider Reading Website

550+ Business Plan Examples to Launch Your…

by LivePlan

Lesson 7

Key Text eBook

Exploring Strategy: Text and Cases

by Whittington, R., et al
Key Text eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N.M., and Cornwall, J.R.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J.T., Baloglu, S.,
Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Essential Resource Website

Accor drives unprecedented growth and record…

by Blottiere, A.,
Essential Resource Website

Our business model and strategy

by Whitbread
Essential Resource Website

Develop with Accor

by Accor
Essential Resource Video

What It Really Means To Bootstrap A Business |…

by Exponent
Essential Resource Video

How to Bootstrap a Business

by Raiz, G.,
Essential Resource Video

What is Resource-Based View (RBV)? From A…

by Business School 101
Wider Reading Website

Whitbread PLC (WTB.L): Navigating the Hospitality…

by Hargreaves, K
Wider Reading Website

What to Expect From Together in Travel

by Together In Travel,

Lesson 8

Key Text eBook

Hospitality Business Development

by Hassanien, A. and Dale, C.
Essential Resource Video

What Renovating A $7M Boutique Hotel Looks Like

by Dailey, B.,
Essential Resource Article

Renovation process challenges and barriers:…

by Prieto, A., Armijos-Moya, T. and Konstantinou, T.
Essential Resource Article

The Impact of Renovation Capital Expenditure on…

by Turner, M.J. and Hesford, J.W.
Essential Resource Article

Hotels’ Renovation Effect On Customers’ Loyalty…

by El-Sayed, S.F. and Abed, M.A.A.
Essential Resource Video

Mastering a Hotel Renovation Project | with Brad…

by GAIN - Growth Advisors International Network.

Lesson 9

Key Text eBook

Preparing Effective Business Plans: An…

by Barringer, B.R.
Key Text eBook

Entrepreneurship : successfully launching new…

by Barringer, B.R. and Ireland, R.D.
Key Text eBook

HBR Guide to Persuasive Presentations (HBR Guide…

by Duarte, N.
Key Text eBook

HBR Guide to Building Your Business Case

by Sheen, R. and Gallo, A
Essential Resource Video

The 3 Magic Ingredients of Amazing Presentations

by Waknell, P.
Essential Resource Video

Getting started with PowerPoint (3): Using Notes…

by Arden University
Essential Resource Video

Getting started with Ms Powerpoint (2): Adding…

by Arden University
Essential Resource Video

Engaging Your Audience: Strategies for Dynamic…

by Seven Dimensions
Essential Resource Video

4 Business Storytelling Techniques That Top 1%…

by Duarte, Inc
Essential Resource Website

5 steps on how to make a presentation that stands…

by Team Duarte,
Essential Resource Video

5 Essential for Powerful Presentations

by Seven Dimensions
Essential Resource Video

Getting started with Ms Powerpoint (1): New…

by Arden University
Essential Resource Other

Getting Started: IT Essentials

by Arden University