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IHM5002

Applied Hospitality and Tourism Intelligence

All the reading and resources from your modules, all in one place

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Key Text

Essential Resource

Wider Reading

Resource Type

Article

Audio

Case Law

Case Study

eBook

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Other

Video

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Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 1

HBR Guide to Data Analytics Basics for Managers

by Harvard Business Review

Business Intelligence, Analytics, and Data…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Website

Who We Are

by World Travel and Tourism Council (WTTC)

Essential Resource Website

About Us

Essential Resource Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Essential Resource Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Essential Resource Website

Home - Tourism Management Institute

by Tourism Management Institute

Essential Resource Website

Transform your Enterprise with TIBCO Platform:…

Lesson 2

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds

Business Intelligence, Analytics, and Data…

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M.,

Essential Resource Video

How data science is improving your travel…

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Website

Business Intelligence and Analytics Software

Essential Resource Website

Analytics Tools and Solutions

Lesson 3

Business Intelligence, Analytics, and Data Science

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Website

Learning Success Hub

by Arden University

Lesson 4

HBR Guide to Data Analytics Basics for Managers

by Harvard Business Review

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, and Data Science

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Video

Types of market research

by Business Wales/Busnes Cymru

Essential Resource Website

Learning Success Hub

by Arden University

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Lesson 5

Business Intelligence, Analytics, and Data Science

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Essential Resource Video

Process of Data Analytics | Understand high level…

by DataWrangler

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Website

Home - Tourism Management Institute

by Tourism Management Institute

Essential Resource Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Essential Resource Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Lesson 6

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource Video

Validity and reliability in Qualitative research…

by Research with Dr Kriukow

Essential Resource Website

The Importance And Benefits Of Ensuring Data…

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Lesson 7

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource Video

Business Analytics with Excel

Essential Resource Video

How to use Microsoft Power BI - Tutorial for…

by Kevin Stratvert

Essential Resource Video

Analyze your data quickly in Excel

by Microsoft 365

Essential Resource eBook

Excel Portable Genius

by Bucki, L. A.

Essential Resource Website

Excel vs Power BI: Which One is Better?

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource Website

Power BI - Data Visualisation

Essential Resource Website

Microsoft Excel Spreadsheet Software

Lesson 8

Business Intelligence, Analytics, and Data…

by Sharda, R., Delen, D. and Turban, E.

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Video

Big Data In 5 Minutes | What Is Big Data?| Big…

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource Article

Tourism and Hospitality Forecasting with Big Data…

by Wu, D. C. et al.

Essential Resource eBook

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Lesson 9

HBR Guide to Data Analytics Basics for Managers

by Harvard Business Review

Business Intelligence, Analytics, and Data…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Video

Communication in Organizations

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Lesson 10

Business Intelligence, Analytics, and Data…

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds

Essential Resource Website

Data analytics must drive the new world order

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Article

Artificial Intelligence in Hospitality and…

by Kim, H. et al.

Essential Resource Website

Home - Tourism Management Institute

by Tourism Management Institute

Essential Resource Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Essential Resource Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Essential Resource Video

What is Corporate social responsibility (#CSR)?

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