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IHM5002

Applied Hospitality and Tourism Intelligence

All the reading and resources from your modules, all in one place

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Key Text

Essential Resource

Wider Reading

Resource Type

Article

Audio

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Case Study

eBook

Legislation

Other

Video

Website

Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

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Lesson 1

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Website

Transform your Enterprise with TIBCO Platform:…

Essential Resource Website

Tourism Management Institute

by Tourism Management Institute

Essential Resource Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Essential Resource Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Essential Resource Website

About Us

Essential Resource Website

Who We Are

by World Travel and Tourism Council (WTTC)

Essential Resource eBook

HBR Guide to Data Analytics Basics for Managers

by Harvard Business Review

Wider Reading Website

Our World in Data

by Global Change Data Lab

Lesson 2

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M.,

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Website

Business Intelligence and Analytics Software

Essential Resource Website

Analytics Tools and Solutions

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource Video

How data science is improving your travel…

Lesson 3

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Wider Reading Website

Our World in Data

by Global Change Data Lab

Lesson 4

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Essential Resource Video

Types of market research

by Business Wales/Busnes Cymru

Wider Reading eBook

Building the Agile Business through Digital…

by Perkin, N. and Abraham, P.

Lesson 5

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Video

Process of Data Analytics | Understand high level…

by DataWrangler

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Wider Reading Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Wider Reading Website

Tourism Management Institute

by Tourism Management Institute

Wider Reading Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Lesson 6

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource eBook

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource Video

Validity and reliability in Qualitative research…

by Research with Dr Kriukow

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource Website

The Importance And Benefits Of Ensuring Data…

Essential Resource eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.

Lesson 7

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Essential Resource eBook

Excel Portable Genius

by Bucki, L. A.

Essential Resource Website

Excel vs Power BI: Which One is Better?

Essential Resource eBook

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource Video

Analyze your data quickly in Excel

by Microsoft 365

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource Video

Business Analytics with Excel

Essential Resource Video

How to use Microsoft Power BI - Tutorial for…

by Kevin Stratvert

Essential Resource Website

Microsoft Excel Spreadsheet Software

Essential Resource Website

Power BI - Data Visualisation

Wider Reading Website

Spotfire: Solving complex, industry-specific…

Wider Reading Website

Analytics tools and solutions

Wider Reading Website

Business Intelligence and Analytics Software

Lesson 8

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Article

Tourism and Hospitality Forecasting with Big Data…

by Wu, D. C. et al.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era: Big data,…

by Valeri, M., ed.

Essential Resource eBook

Tourism Innovation in the Digital Era

by Valeri, M., ed.

Wider Reading Website

Apache Hadoop

by The Apache Software Foundation

Lesson 9

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Essential Resource Video

Communication in Organizations

Essential Resource eBook

Business Analytics, Global Edition

by Evans, J. R.

Wider Reading Website

Research Hub

by World Travel and Tourism Council (WTTC)

Wider Reading Website

Resources

Wider Reading Website

33 Data Visualization Types: Choose the One You…

Lesson 10

Business Intelligence, Analytics, Data Science,…

by Sharda, R., Delen, D. and Turban, E.

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds

Essential Resource Website

Tourism Management Institute

by Tourism Management Institute

Essential Resource Website

Institute of Travel and Tourism

by Institute of Travel and Tourism

Essential Resource Website

The Institute of Hospitality is the Global…

by Institute of Hospitality

Essential Resource Video

What is Corporate social responsibility (#CSR)?

Essential Resource Website

Data analytics must drive the new world order

Essential Resource Article

Artificial Intelligence in Hospitality and…

by Kim, H. et al.

Essential Resource eBook

Big Data and Innovation in Tourism, Travel, and…

by Sigala, M., Rahimi, R. and Thelwall, M., eds.

Wider Reading Website

Tourism for SDGS

by United Nations World Tourism Organization

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