Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Website

Number of internet and social media users…

by Petrosyan, A.
Essential Resource Article

Effects of online brand communities on…

by Ozuem, W. et al.

Lesson 2

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Essential Resource eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource Article

Coopetition-based business models: The case of…

by Ritala, P., Golnam, A. and Wegmann, A.

Lesson 3

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Inge Bernaerts and the EU Digital Markets Act

by OECD Competition Law and Policy
Essential Resource Video

MILO| Ramadan TVC

by MILO Malaysia
Essential Resource Article

Luxury brand experiences and relationship quality…

by de Kerviler, G. and Rodriguez, C. M.

Lesson 4

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Essential Resource Article

A review of customer relationship management:…

by Nguyen, B. and Mutum, D. S.
Essential Resource Video

Needs, wants, and demands in marketing

by The Marketing Channel
Essential Resource Video

The dangers of big data

by THNKR
Essential Resource Video

What is CRM?

by Zoho
Essential Resource Website

Find open data

by GOV.UK
Essential Resource Website

Welcome to Scotland

by VisitScotland
Essential Resource Website

London is buying heaps of facial recognition tech

by Woodhams, S.
Essential Resource eBook

Marketing: An Introduction

by Armstrong, G., Kotler, P. and Opresnik, M. O
Essential Resource Video

Top 3 ethical issues in marketing & their…

by Miyazaki, A.

Lesson 5

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Essential Resource Website

Business buying decision process / B2B buying…

by Marketing by Vijay
Essential Resource Website

McDonald’s TV advertisements in different…

by Lee, L.
Essential Resource Video

5 stages of the consumer decision-making process…

by Directive
Essential Resource Video

Why Starbucks failed in Australia

by CNBC
Essential Resource Article

The psychic distance paradox

by O'Grady, S. and Lane, H.
Essential Resource Website

Starbucks’ marketing strategy: What your company…

by Paftis, E.
Essential Resource Website

Maslow's hierarchy of needs

by McLeod, S. A.
Essential Resource Website

Customer-centric experience: Transforming B2B…

by Childs, D., Nath, R. and Pearson, D.
Essential Resource Video

Tricking advertisers with adverts

by Brown, D.
Essential Resource Video

MBA 101 MBA 101: Marketing, B2B vs B2C Marketing

by Can-Indian Channel
Essential Resource Video

Night or the Next Morning

by McDonald's
Essential Resource Video

McDonald’s Match Time Meals | McSpicy Fried…

by McDonald's India
Essential Resource Video

Factors influencing behaviour

by Open Up Upatras
Essential Resource Website

How to bid for government contracts as an SME…

by Cabinet Office and Department for Education

Lesson 6

Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Website

Tesla Homepage

by Tesla
Essential Resource eBook

Marketing: An Introduction

by Armstrong, G. et al.
Essential Resource Video

What Is Market Mapping?

by Brand Master Academy
Essential Resource Video

How To Find Your Target Audience | Target Market…

by Erhart, A.
Essential Resource Video

What Is Social Responsibility In Marketing | IKEA…

by Solve It Like A Marketer
Essential Resource Video

The Promotional Mix Explained | McDonald's…

by Two Teachers
Essential Resource Website

Das Schokoladenhaus | Rausch

by Rausch

Lesson 7

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Essential Resource Article

Exploring customers’ responses to online service…

by Ozuem, W. et al.
Essential Resource Video

CRISTIANO RONALDO IN DISGUISE - FUNNY MOMENTS CR7

by Cristiano Ronaldo - ROC Live Life Loud

Lesson 8

Key Text eBook

Principles of Marketing, global edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Essential Resource Video

Lesson 6 video 3 Price Adjustment Strategies

by earthlyworkshop
Essential Resource Website

A perspective for the luxury-goods industry…

by Achille, A. and Zipser, D.
Essential Resource Video

New Product Pricing Strategies for Businesses

by Professor Wolters
Essential Resource Video

Skimming Pricing Vs Penetration Pricing | Pricing…

by Retail & Marketing Concepts
Essential Resource Article

How price display influences consumer luxury…

by Parguel, B., Delécolle, T. and Valette-Florence, P.

Lesson 9

Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

MiniMod: Marketing Mix - Promotion Strategy

by Miller, C.
Essential Resource Article

Irresistible possibilities: Examining the uses…

by Davies, C. and Hobbs, M.
Essential Resource Website

7 Examples of In-Game Advertising

by Figas, N.
Essential Resource Website

Baby We Were Born To Fish

by Shaw, K.
Essential Resource Video

A BETTER Way To Advertise On Facebook In 2022 (…

by Erhart, A.
Essential Resource Video

10 Best Sales Promo Examples For 2021 (And Why…

by Keap
Essential Resource Video

'Drink water': Ronaldo removes Coca-…

by The Telegraph

Lesson 10

Key Text eBook

Marketing for hospitality and tourism

by Kotler, P., Bowen, J. T. and Baloglu, S.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Article

A consumer-based taxonomy of digital customer…

by Eigenraam, A. W. et al.
Essential Resource Video

Making sense of marketing in the digital age:…

by TEDx Talks
Essential Resource Video

#digitalTHINK: the Impact of Digitalisation on…

by Esade
Essential Resource Website

Number of internet and social media users…

by Petrosyan, A.
Essential Resource Website

The First-Ever Banner Ad on the Web

by LaFrance, A.
Essential Resource Video

B2B Marketing Strategy | Get More Leads For B2B…

by Erhart, A.
Essential Resource Article

Minding the competition: The drivers for…

by Patten, E. et al.