Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Innovation by Design: How Any Organization Can…

by Lockwood, T. and Papke, E.
Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.
Essential Resource Video

Briefly

by Bassett & Partners
Essential Resource Website

Example Social Media Design Project Brief

by Twine
Essential Resource Website

Designing a brand identity

by Creative Market
Essential Resource Website

10 Brand Brief Examples from Companies that are…

by Literal Humans
Essential Resource Website

Design Brief Example: How It Should Look Like and…

by Gavriluk, V.
Essential Resource Website

Examples of a Website Design Brief (with free…

by Norris, J.
Essential Resource Website

Shaping Ideas

by Fedrigoni Special Papers
Essential Resource Video

Open & Closed Design Briefs (Ep 3/4) | Free…

by Gareth David Studio
Essential Resource Video

Writing a creative brief that inspires | D&AD…

by D&AD - Creative Advertising, Design and Digital
Essential Resource Website

Example Illustration Project Brief

by Vicky
Essential Resource Website

How to Prepare Your Book Cover Design Brief

by Wagner-Stafford, B.
Essential Resource Video

A Short Film About Creative Briefs

by Contesian
Essential Resource Website

Book Cover Designer Briefs

by Cusack, G.
Essential Resource Website

Cover Contrast: UK vs US

by Fish, B., Caparrelli, G, Garvin, M. J., and Tulloch, J.
Essential Resource Website

Cover design brief

by Writers Services
Essential Resource Video

Ban The Box - A Case Study in Creative Briefing…

by D&AD - Creative Advertising, Design and Digital
Essential Resource Video

The 3 Mistakes You're Making When Writing A…

by D&AD - Creative Advertising, Design and Digital

Lesson 2

Key Text eBook

Innovation by Design: How Any Organization Can…

by Lockwood, T. and Papke, E.
Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Communication Design: Insights from the Creative…

by Yates, D. and Price, J.
Essential Resource Website

Student Design Awards

by RSA
Essential Resource Website

New Blood Awards 2024

by D&AD
Essential Resource Video

New Blood Awards 2014 - Black Pencil Judging

by D&AD - Creative Advertising, Design and Digital
Essential Resource Website

Graphic Design Contests - Contest Watchers

by Contest Watchers
Essential Resource Video

Behind the scenes in White Pencil Judging - D…

by D&AD - Creative Advertising, Design and Digital
Essential Resource Website

ISTD International Typography Awards

by ISTD Awards
Essential Resource Website

Student Assessment Scheme

by ISTD
Essential Resource Website

Winners of Penguin’s 2022 Cover Design Award…

by Newson, K.
Essential Resource Website

Penguin Books reveals the winners of its 2024…

by Cowan, K.
Essential Resource Website

Cover Design Award

by Penguin Books

Lesson 3

Key Text eBook

Communication Design: Insights from the Creative…

by Yates, D. and Price, J.
Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Essential Resource Video

The Design Brief (Ep1/4) | Free Example | Design…

by Gareth David Studio.
Essential Resource Website

The 10 Biggest Mistakes That Can Derail a Graphic…

by Akers, L.

Lesson 4

Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Communication Design: Insights from the Creative…

by Yates, D. and Price, J.
Essential Resource Website

It’s the invisible ingredients in the design…

by Broadbent, O.
Essential Resource Website

On problem (re)framing in design

by Hutka, S.
Essential Resource Website

Rethinking the Creative Brief

by Miller, S.
Essential Resource Website

Rethinking Design Thinking

by Norman, D.
Essential Resource Website

Implicit Instruction vs. Explicit Instruction

by The Editorial Team
Essential Resource Website

Using Humor in Design: Why, When, and How

by Babich, N.
Essential Resource Website

Rethinking the Creative Brief for a Design Team…

by Baker, M.
Essential Resource Website

What Is Shock Advertising and Should You Use It?

by Sy, A-G.
Essential Resource Website

Thinking creatively and changing mindsets: how to…

by Newton, N.
Essential Resource Website

Reframing

by Straker, D.

Lesson 5

Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Communication Design: Insights from the Creative…

by Yates, D. and Price, J.
Essential Resource Website

It’s the invisible ingredients in the design…

by Broadbent, O.
Essential Resource Website

Market: What It Means in Economics, Types, and…

by Kenton, W.
Essential Resource Website

Concept Design, Ping-Pong Style

by Misono, M.
Essential Resource Website

What is market segmentation and is it crucial for…

by Rizzi, V.
Essential Resource Website

Unique selling point (USP)

by Sheldon, R.

Lesson 6

Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.
Key Text eBook

Innovation by Design: How Any Organization Can…

by Lockwood, T. and Papke, E
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Essential Resource Website

Questionnaire examples and sample templates

by SurveyMonkey

Lesson 7

Key Text eBook

Innovation by Design: How Any Organization Can…

by Lockwood, T. and Papke, E
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.

Lesson 8

Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.
Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Essential Resource Website

Thoughts on Developing A Design Concept

by Bradley, S.
Essential Resource Website

Contests Expiring After One Month

by Contest Watchers
Essential Resource Website

D&AD New Blood Awards 2025

by D&AD
Essential Resource Video

IPEVO WHITEBOARD PRO App for iPad

by IPEVO Inc
Essential Resource Website

Student Design Awards

by The RSA
Essential Resource Video

Advanced Creative Tutorial: The anatomy of a…

by Shawn Barry, Creative
Essential Resource Video

Where good ideas come from by Steve Johnson

by RiverheadBooks
Essential Resource Website

Cover Design Award

by Penguin
Essential Resource Website

Brainstorming Techniques: 15 Creative Activities…

by Mansfield, D.

Lesson 9

Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.

Lesson 10

Key Text eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.
Key Text eBook

Graphic Design Rules: 365 Essential Design Dos…

by Seddon, T. et al.
Key Text eBook

Visible Signs: An Introduction to Semiotics in…

by Crow, D.
Essential Resource Video

The Secret to Successfully Pitching an Idea | The…

by TED