Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Concepts and Strategies

by Dibb, S. et al.
Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

How to Write a Marketing Plan: Define Your…

by Westwood, J.
Essential Resource Video

Inventing is the easy part. Marketing takes work

by Schnitzer, D.
Essential Resource eBook

Creative Strategy and the Business of Design

by Davis, D.

Lesson 2

Key Text eBook

Basics Graphic Design 02: Design Research

by Ambrose, G. and Leonard, N.
Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Essentials of marketing

by Brassington, F. and Pettitt, S.
Essential Resource Video

Do 9 out of 10 dentists really recommend that…

by Chalabi, M.

Lesson 3

Key Text eBook

Stand out: Design a personal brand, build a…

by Anderson, D.
Key Text eBook

The Fundamentals of Graphic Design

by Ambrose, G., Harris, P., and Ball, N.
Essential Resource eBook

The graphic designer’s guide to portfolio design

by Myers, D. R.
Essential Resource Video

Looking for a job?

by Shen, J.

Lesson 4

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Packaging Design

by Klimchuk, M. R. and Krasovec, S. A.
Essential Resource Video

The art of first impressions – in design and life

by Kidd, C.
Essential Resource eBook

Packaging the brand: the relationship between…

by Ambrose, G. and Harris, P.

Lesson 5

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Key Text eBook

Folding Techniques for Designers

by Jackson, P
Essential Resource eBook

Packaging the brand: the relationship between…

by Ambrose, G. and Harris, P.
Essential Resource eBook

A Guide to Graphic Print Production

by Johansson, K., Lundberg, P., and Ryberg, R.
Essential Resource Video

5 Steps to Building a Personal Brand you Feel…

by Salazar, M.
Essential Resource eBook

Packaging Design

by Klimchuk, M. R. and Krasovec, S. A.
Essential Resource eBook

The graphic designer’s guide to portfolio design

by Myers, D. R.

Lesson 6

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource Video

What will happen to marketing in the age of AI?

by Apotheker, J.
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.

Lesson 7

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Do 9 out of 10 dentists really recommend that…

by Chalabi, M.
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.
Essential Resource eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z.

Lesson 8

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

The Digital Marketing Handbook

by Kingsnorth, S.
Essential Resource Video

The art of persuasive storytelling

by Parker, K. D.
Essential Resource eBook

The New Rules of Marketing and PR

by Scott, D. M.

Lesson 9

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Digital Marketing Strategy: an integrated…

by Kingsnorth, S.
Essential Resource Video

This is the side hustle revolution

by Okome, N. C.

Lesson 10

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Ultimate Presentations: Master interviews and…

by Surti, J.
Essential Resource eBook

Creative Strategy and the Business of Design

by Davis, D.
Essential Resource eBook

The successful career toolkit: your quick-fire…

by Barr, P.
Essential Resource Video

How to speak so that people want to listen

by Treasure, J.