Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Key Text eBook

Marketing Concepts and Strategies

by Dibb, S. et al.
Essential Resource eBook

How to Be a Graphic Designer Without Losing Your…

by Shaughnessy, A.
Essential Resource Video

Daniel Schnitzer: Inventing is the easy part.…

by TED Talks
Essential Resource Website

Critical Mistakes Freelancers Make

by Bowen, W.

Lesson 2

Key Text eBook

Basics Graphic Design 02: Design Research

by Leonard, N. and Ambrose, G.
Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Key Text eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.
Essential Resource Website

LinkedIn Jobs

by LinkedIn
Essential Resource Video

Mona Chalabi: Do 9 out of 10 dentists really…

by TEDx Talks
Wider Reading Website

Greenbook

by Greenbook
Wider Reading Website

Orbis

by Orbis
Wider Reading Website

WARC

by WARC
Wider Reading Website

Branding Case Studies

by The Branding Journal
Wider Reading Website

Home - Eurostat

by Eurostat
Wider Reading Website

U.S. Census Bureau Homepage

by United States Census Bureau
Wider Reading Website

Arden Research Management System

by Arden University
Wider Reading Website

Internet Users by Country 2026

by World Population Review
Wider Reading Website

IBIS World

by IBIS World
Wider Reading Website

Forrester

by Forrester
Wider Reading Website

Research and statistics

by GOV.UK

Lesson 3

Key Text eBook

The Fundamentals of Graphic Design

by Ambrose, G., Harris, P., and Ball, N.
Essential Resource eBook

Stand Out: Design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Jason Shen: Looking for a job? Highlight your…

by TED
Wider Reading eBook

The Graphic Designer's Guide to Portfolio…

by Myers, D. R.
Wider Reading eBook

Get Hired Now!

by Siegel, I.

Lesson 4

Key Text eBook

Packaging the brand: the relationship between…

by Ambrose, G. and Harris, P.
Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Chip Kidd: The art of first impressions -- in…

by TED

Lesson 5

Key Text eBook

Folding Techniques for Designers

by Jackson, P
Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

A Guide to Graphic Print Production

by Johansson, K. et al.
Essential Resource eBook

The Graphic Designer's Guide to Portfolio…

by Myers, D. R.
Essential Resource Video

Marcos Salazar: 5 steps to building a personal…

by TED
Essential Resource eBook

Packaging Design: Successful Product Branding…

by Klimchuk, M. R. and Krasovec, S. A.

Lesson 6

Key Text eBook

Stand Out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.
Essential Resource Video

Jessica Apotheker: What will happen to marketing…

by TED
Essential Resource eBook

Digital Marketing All-In-One for Dummies

by Diamond, S.
Essential Resource eBook

Digital Marketing Excellence: Planning,…

by Chaffey, D. and Smith, P. R.

Lesson 7

Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Mona Chalabi: Do 9 out of 10 dentists really…

by TED
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.

Lesson 8

Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Valuable Content Marketing

by Jefferson, S. and Tanton, S.
Essential Resource Video

Kelly D. Parker: The art of persuasive…

by TED
Wider Reading eBook

The Digital Marketing Handbook

by Kingsnorth, S.
Wider Reading eBook

Powerful B2B Content

by Flashman, G.

Lesson 9

Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Nicaila Matthews Okome: This is the side hustle…

by TED

Lesson 10

Key Text eBook

Stand Out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Julian Treasure: How to speak so that people want…

by TED
Wider Reading eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
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