Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Key Text eBook

Marketing Concepts and Strategies

by Dibb, S. et al.
Essential Resource Video

Inventing is the easy part. Marketing takes work

by Schnitzer, D.

Lesson 2

Key Text eBook

Basics Graphic Design 02: Design Research

by Ambrose, G. and Leonard, N.
Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Essentials of marketing

by Brassington, F. and Pettitt, S.
Essential Resource Video

Do 9 out of 10 dentists really recommend that…

by Chalabi, M.
Wider Reading Website

Your Guide for All Things Market Research,…

by Greenbook
Wider Reading Website

LinkedIn Home page

by LinkedIn
Wider Reading Website

ARMS

by Arden University
Wider Reading Website

IBIS World

by IBIS World
Wider Reading Website

Forrester homepage

by Forrester
Wider Reading Website

Research and statistics

by Gov. UK
Wider Reading Website

Country rankings

by World Population Review
Wider Reading Website

Measuring America's People and Economy

by United States Census Bureau
Wider Reading Website

Welcome to Eurostat

by Eruostat
Wider Reading Website

Orbis

by Orbis
Wider Reading Website

Case Studies

by The Branding Journal
Wider Reading Website

Create effective marketing with WARC

by WARC

Lesson 3

Key Text eBook

The Fundamentals of Graphic Design

by Ambrose, G., Harris, P., and Ball, N.
Key Text eBook

Stand out: Design a personal brand, build a…

by Anderson, D.
Essential Resource Video

Looking for a job?

by Shen, J.

Lesson 4

Key Text eBook

Packaging the brand: the relationship between…

by Ambrose, G. and Harris, P.
Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

The art of first impressions – in design and life

by Kidd, C.

Lesson 5

Key Text eBook

Folding Techniques for Designers

by Jackson, P
Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

The graphic designer’s guide to portfolio design

by Myers, D. R.
Essential Resource Video

5 Steps to Building a Personal Brand you Feel…

by Salazar, M.

Lesson 6

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.
Essential Resource Video

What will happen to marketing in the age of AI?

by Apotheker, J.

Lesson 7

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

High-Impact Content Marketing

by Virji, P.
Essential Resource Video

Do 9 out of 10 dentists really recommend that…

by Chalabi, M.

Lesson 8

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource eBook

Valuable Content Marketing

by Jefferson, S. and Tanton, S.
Essential Resource Video

The art of persuasive storytelling

by Parker, K. D.

Lesson 9

Key Text eBook

Stand out : design a personal brand, build a…

by Anderson, D.
Essential Resource Video

This is the side hustle revolution

by Okome, N. C.

Lesson 10

Key Text eBook

Stand out: design a personal brand, build a…

by Anderson, D.
Essential Resource Video

How to speak so that people want to listen

by Treasure, J.