Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource Article

Opportunity recognition and product innovation in…

by Park, J. S.
Essential Resource Other

EntreComp: The Entrepreneurship Competence…

by Bacigalupo, M. et al.
Essential Resource eBook

Entrepreneurship

by Barringer, B. R. and Ireland, R. D.
Essential Resource Article

Entrepreneurial Characteristics and Careers:…

by Giannantonio, C.M.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N. M. and Cornwall, J. R.
Essential Resource Article

Becoming an entrepreneur: A study of factors with…

by Kovaleva, Y. et al.

Lesson 2

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource eBook

Handbook of New Product Development Management

by Loch, C. H. and Kavadias, S., (eds).
Essential Resource Article

A socio-technical analysis of work with ideas in…

by Gish, L. and Hansen, C.
Essential Resource Article

Focusing the fuzzy front–end in new product…

by Kim, J. and Wilemon, D.
Essential Resource eBook

Developing New Products and Services: Learning,…

by Sanders, G. L.
Essential Resource Article

Mobile app-aided design thinking approach to…

by Shan, X., Neo, V.Z.Y. and Yang, E.-H.
Essential Resource eBook

Innovation Management and New Product Development

by Trott, P.
Essential Resource eBook

Design Thinking

by Luchs, M. G., Swan, S. and Griffin, A. (eds.)
Essential Resource Article

Creativity and fixation in the real world: Three…

by Crilly, N. and Moroşanu Firth, R.

Lesson 3

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource Article

How Do Software Startups Pivot? Empirical Results…

by Bajwa, S. S. et al.
Essential Resource Article

'Few to many': change of business model…

by Rayna, T. and Striukova, L.
Essential Resource Article

Stages of knowledge management technology in the…

by Gottschalk, P. and Holgersson, S.
Essential Resource eBook

Digital Entrepreneurship

by Allen, J. P.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N. M. and Cornwall, J. R.
Essential Resource eBook

Global Marketing

by Hollensen, S.
Essential Resource Article

Why did Uber China fail? Lessons from business…

by Liu, Y. and Kim, D.
Essential Resource eBook

Building the Agile Business through Digital…

by Perkin, N. and Abraham, P.

Lesson 4

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J. and Hoholm, T.
Essential Resource Article

What do investors look for in a business plan? A…

by Mason, C. and Stark, M.
Essential Resource eBook

The Financial Times Essential Guide to Writing a…

by Evans, V.
Essential Resource Article

The pitch and business plan for investors and…

by Boni, A.A.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N. M. and Cornwall, J. R.
Essential Resource Article

Usage of Business Plans as a Tool for Starting…

by Petkovski, V. and Angelova, B.

Lesson 5

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource Article

Marketing Strategies of Mobile Game Application…

by Waller, T.C., Hockin, R.J. and Smith, G.S.
Essential Resource Article

Strategic Marketing Plan for APPLE Inc

by Khalid, M. A. and Vida, V.
Essential Resource Article

Strategic policies and business models for…

by Adhari, I. E.
Essential Resource eBook

Marketing: An Introduction

by Armstrong, G., Kotler, P., and Opresnik, M. O.
Essential Resource eBook

How to Write a Business Plan

by Finch, B.
Essential Resource eBook

Market Research in Practice

by Hague, P.
Wider Reading eBook

Preparing Effective Business Plans: An…

by Barringer, B. R.
Wider Reading eBook

The Financial Times Essential Guide to Writing a…

by Evans, V.

Lesson 6

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N. M. and Cornwall, J. R.
Essential Resource Article

What Management Scholars Think: An Exploratory…

by Aikens, S.D. and Peterson, T.O.
Essential Resource Article

The New Geography of Innovation An Interview with…

by Gul, M. and Euchner, J.
Essential Resource Article

Startup Governance

by Pollman, E.
Essential Resource eBook

Entrepreneurship and Small Business Management

by Mariotti, S. and Glackin, C.
Essential Resource Article

Startup Partnerships

by Hurt, C.

Lesson 7

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource eBook

Essentials of Entrepreneurship and Small Business…

by Scarborough, N. M. and Cornwall, J. R.
Essential Resource eBook

Entrepreneurship: Successfully Launching New…

by Barringer, B. R. and Ireland, R. D.
Essential Resource Article

Intellectual Property and the Protection of Apps…

by Gubby, H., Klaus, J., Van Noortwijk, K.
Essential Resource eBook

Holyoak and Torremans Intellectual Property Law

by Torremans, P.
Essential Resource Other

Risks of Illicit Trade in Counterfeits to Small…

by OECD and the European Union Intellectual Property Office
Essential Resource Article

The virtual reality and hard data of successful…

by Kleyn, M.
Essential Resource Article

Why do startups use trade secrets?

by Levine, D.S. and Sichelman, T.

Lesson 8

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource Article

New Solutions to the Funding Dilemma of…

by Kousari, A.
Essential Resource Article

What drives the valuation of entrepreneurial…

by Colombo, M.G., Montanaro, B. and Vismara, S.
Essential Resource eBook

Between the Lines of the Balance Sheet

by Greener, M.
Essential Resource eBook

Preparing Effective Business Plans: An…

by Barringer, B. R.
Essential Resource eBook

Entrepreneurship

by Barringer, B. R. and Ireland, R. D.

Lesson 9

Key Text eBook

Technology Entrepreneurship

by Evers, N., Cunningham, J., and Hoholm, T.
Essential Resource Article

Investigating organizational characteristics…

by Mowlanapour, R., Farjami, Y. and Saghafi, F.
Essential Resource Article

Ten simple rules for building a successful…

by Reichmuth, T. and Ewald, C.Y.
Essential Resource Article

From startup to scalable enterprise: Laying the…

by Picken, J.C.
Essential Resource Article

Empirical Research on Early Internationalization…

by Otomo, S., Ishida, S. and Yang-Yoshihara, M.
Wider Reading eBook

Preparing Effective Business Plans: An…

by Barringer, B. R.
Wider Reading eBook

Entrepreneurship

by Barringer, B. R. and Ireland, R. D.