Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Website

Go Digital Case studies

by Norfolk County Council
Wider Reading eBook

Enterprise architecture for digital business

by Hazra, T. K. and Unhelkar, B.
Wider Reading Website

NHS long term plan

by NHS
Wider Reading eBook

Building the agile business through digital…

by Perkin, N. and Abraham, P.

Lesson 2

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Article

Napster and the lessons of consumer behavior: A…

by Bex, S.
Essential Resource Article

The rise of Uber and regulating the disruptive…

by Dudley, G., Banister, D. and Schwanen, T.
Essential Resource Article

Designing a future-ready enterprise: The digital…

by Sia, S. K., Weill, P. and Zhang, N.
Wider Reading Article

Digital business strategies for incumbent firms:…

by Bygstad, B., Iden, J. and Ulfsten, A.
Wider Reading eBook

Building the agile business through digital…

by Perkin, N. and Abraham, P.
Wider Reading eBook

Strategic digital transformation: A results…

by Fenton, A., Fletcher, G. and Griffiths, M.

Lesson 3

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Website

The Uber Engineering Tech Stack, Part I: The…

by Lozinski, L.
Wider Reading Website

Uber Blog Homepage

by Uber
Wider Reading Article

A case study in evolution: the oldest retailer in…

by Music Trades
Wider Reading eBook

Digital transformation

by Herbert, L.

Lesson 4

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Article

New Ownership at Keymusic in Benelux: Real estate…

by Music Trades
Wider Reading Website

Fiverr | Freelance services marketplace | Find…

by Fiverr
Wider Reading Website

Watsco Hrecord Sales

by Watsco
Wider Reading eBook

E-Commerce

by Laudon, K.C. and Traver, C. G.
Wider Reading Website

Etsy UK - Shop for handmade, vintage, custom, and…

by Etsy
Wider Reading Website

Latest news, sport and opinion from the Guardian

by The Guardian
Wider Reading Website

The Ticket Factory

by The Ticket Factory

Lesson 5

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Article

Implementing a Digital Strategy: Learning from…

by Correani, A. et al.
Essential Resource Article

Digital transformation strategy making in pre-…

by Chanias, S., Myers, M.D., Hess, T.

Lesson 6

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Article

Big Business Games the Supply Chain: The…

by Adams, R.
Essential Resource Article

Supply Chain Transformation at Dell

by Afshan, N.
Essential Resource eBook

Supply chain management: strategy, planning and…

by Chopra, S
Essential Resource Website

Investigation into government procurement during…

by National Audit Office
Essential Resource Article

Get connected: buyers are pushing clothing…

by Knappe, M.
Essential Resource Article

The Future of Supply Chains: Droids, drones, and…

by Marks, P.
Wider Reading eBook

Procurement and Supply Chain Management

by Lysons, K. and Farrington, B.

Lesson 7

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource eBook

Ultimate Guide to Social Media Marketing

by Butow, E. et al.
Essential Resource Article

Key Elements of a Next-Gen Digital Marketing…

by Akhtar, O.
Essential Resource Article

Managing Digital Marketing Communication of…

by Soedarsono, D.K. et al.
Essential Resource eBook

Effective SEO and Search Engine Marketing

by Papagiannis, N.
Wider Reading Website

CamelCamelCamel Homepage.

by CamelCamelCamel.
Wider Reading Website

AVforums Homepage.

by AVforums.
Wider Reading Website

Nike.Homepage.

by Nike.
Wider Reading Website

Currys Homepage.

by Currys.
Wider Reading Website

Asus Homepage.

by Asus
Wider Reading eBook

Marketing Management

by Kotler, P., Keller, K.L. and Chernev, A

Lesson 8

Key Text eBook

Digital business and e-commerce management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Article

The CRM Adoption Paradox: CRM systems are…

by Estrada, D.
Essential Resource Article

The Surge of CRM Software for Marketing Purposes…

by Rodriguez, E. C. H. and Develi, E. I.
Essential Resource Article

Your Customer Data Is Limitless, and So Is Its…

by Goldenberg, B.
Wider Reading eBook

Managing Customer Experience and Relationships

by Peppers, D. and Rogers, M.
Wider Reading eBook

Digital Marketing Strategy

by Kingsnorth, S.
Wider Reading eBook

Digital marketing excellence: planning and…

by Chaffey, D. and Smith, P.R.
Wider Reading eBook

Marketing Management

by Kotler, P., Keller, K.L. and Chernev, A
Wider Reading eBook

Essentials of MIS. Global Edition

by Laudon, C. L. and Laudon, P. J.

Lesson 9

Key Text eBook

E-Commerce

by Laudon, K.C. and Traver, C. G.
Essential Resource Article

Design piracy in the United States: Time to…

by Wickens, A.
Essential Resource Article

FTC Charges Twitter with Deceptively Using…

by Piper, D.
Essential Resource Article

A commentary on the leading information…

by Jones, P. and Comfort, D.