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MKT6001

International Marketing

All the reading and resources from your modules, all in one place

Reading List Category

Key Text

Essential Resource

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Audio

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eBook

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Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 1

Marketing Plans: How to prepare them, how to…

by McDonald, M. and Wilson, H.

Strategic Marketing: Creating Competitive…

by West, D., Ford, J. and Ibrahim, E.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Marketing Management

by Kotler, P. et al.

Lesson 2

Marketing Plans: How to prepare them, how to…

by McDonald, M. and Wilson, H.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Lesson 3

Marketing Strategy and Management

by Baker, M. J.

Exploring Strategy

by Whittington, R. et al.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Principles and Practice of Marketing

Strategic Management in Action

by Coulter, M. A.

Lesson 4

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Relationship Marketing: Exploring Relational…

Lesson 5

Marketing Management

by Kotler, P. et al.

Marketing Plans: How to prepare them, how to…

by McDonald, M. and Wilson, H.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Competitive Advantage: Creating and Sustaining…

by Porter, M. E.

Lesson 6

Marketing Management

by Kotler, P. et al.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Marketing Management

by Winer, R. and Dhar, R.

Lesson 7

Marketing Management

by Kotler, P. et al.

Marketing Strategy and Management

by Baker, M. J.

Strategic Marketing: Creating Competitive…

by West, D. et al.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Marketing Management

by Kotler, P. et al.

Marketing Plans: How to prepare them, how to…

by McDonald, M. and Wilson, H.

Marketing Management: A Relationship Approach

by Hollensen, S.

Lesson 8

Digital Marketing: Strategy, Implemention and…

by Chaffey, D. and Ellis-Chadwick, F.

Marketing Management

by Kotler, P. et al.

Understanding digital marketing: a complete guide…

Strategic Marketing: Creating Competitive…

by West, D. et al.

Marketing Strategy and Management

by Baker, M. J.

Strategic Market Management: Global Perspectives

by Aaker, D. A. and McLoughlin, D.

Principles of Direct, Database and Digital…

by Tapp, A., Whitten, I. and Housden, M.

Lesson 9

Strategic Marketing: Creating Competitive…

by West, D. et al.

Marketing Management

by Kotler, P. et al.

Marketing Strategy and Management

by Baker, M. J.

Lesson 10

Strategic Marketing: Creating Competitive…

by West, D. et al.

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