Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Website

Home page

by World Trade Organization
Essential Resource Other

World Trade Report 2012

by World Trade Organization
Essential Resource Video

Michael Porter: Creating Shared Value

by CECP
Essential Resource Video

Looking back at 20 years of multilateral trade

by World Trade Organization
Essential Resource Video

E-Learning short videos - Regional Trade…

by WTO e-Learning
Essential Resource Video

The GATT/WTO at 60: Achievements and Challenges

by World Trade Organization
Essential Resource Website

MPs’ alarm at Chinese giant Huawei’s power over…

by Sengupta, K.
Essential Resource Website

Hugo Chávez orders seizure of British company…

by Associated Press in Caracas
Essential Resource Video

Argentina seizes control of YPF

by Financial Times
Essential Resource Website

What is Culture?

by CARLA
Essential Resource Article

The Hofstede model

by de Mooij, M., & Hofstede, G.
Essential Resource Other

Hofstede And Trompenaars Compared

by vijaygopal
Essential Resource Video

Why internationalise your business with Sir Terry…

by ITE Group
Essential Resource Website

Why the world must defend free trade to avoid…

by Chan, S. P.
Essential Resource Website

The EU wants protectionism. Some members say it…

by Di Sario, F.
Essential Resource Video

Anti Dumping Tariffs and the Global Steel Industry

by Kallanish
Essential Resource Video

Interview with the Chief Negotiator of China…

by World Trade Organization
Essential Resource Website

Jaguar Land Rover: China approves joint venture

by BBC News
Essential Resource Website

Everything is about time: does it have the same…

by Duranti, G. and Di Prata, O.
Essential Resource Other

Proxemics

by Wylene, R.
Essential Resource Website

Trompenaars' and Hampden-Turner's…

by Changing Minds
Essential Resource Website

Transatlantic trade talks open amid tensions

by BBC News
Essential Resource Video

Forward Contract Scenario Explained

by Xpono VF
Essential Resource Video

BMW goes to war against Chinese carmaker - part 1…

by speak4china
Essential Resource Website

Euphoric markets are ignoring growing political…

by The Economist
Essential Resource Video

PepsiCo to invest $500mn in India

by utvinews
Essential Resource Website

Geert Hofstede Cultural Dimensions

by Clearly Cultural
Essential Resource Video

Philip Kotler on the evolution of marketing

by LeadersIn
Essential Resource Video

Philip Kotler: 8 Ways to Market Your Way to Growth

by TJ HUSSIN
Essential Resource Video

Cultural difference in business | Valerie Hoeks…

by TEDx Talks
Essential Resource Video

Imagine Inclusive Trade

by World Trade Organization
Essential Resource Video

Why Do Countries Trade?

by Mindlever Education Centre
Essential Resource Video

WTO's response to rise of protectionism

by CGTN
Essential Resource Video

How do the WTO, World Bank and IMF work?

by bigpictv
Essential Resource Website

IMF leaders admit they got sums wrong over Greece…

by Knight, J.
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading Website

Home page

by Central Florida Clean Cities
Wider Reading Website

World’s Largest Companies In 2025

by Ventura, L.
Wider Reading Website

Risk Maps

by Aon
Wider Reading eBook

Marketing Across Cultures

by Usunier, J-C. and Lee, J. A.
Wider Reading Website

Publications available for download

by Marieke de Mooij
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading Other

World Economic Outlook, October 2012: Coping with…

by IMF

Lesson 2

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Video

12.1 Differences between domestic &…

by MarketResearchVideos
Essential Resource Other

Effective survey and questionnaire design

by Business Weekly
Essential Resource eBook

International Marketing Strategy

by Doole, I. et al.
Essential Resource Video

The Six Stages of Market Research

by Adrian Camilleri
Essential Resource Article

Evaluating Sustainable Competitive Advantages in…

by Sterns, J. A. and Spreen, T. H.
Essential Resource Video

12.2 The purposes of international research

by MarketResearchVideos
Wider Reading Website

Asia Pacific

by Gallup
Wider Reading Website

Fresh & Easy failure: Can UK firms make it in…

by Morris, R.
Wider Reading Website

Editorial: Tesco's American adventure was…

by Independent Voices
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading eBook

Competitive strategy

by Porter, M. E.

Lesson 3

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Video

Philip Kotler: Marketing Strategy

by London Business Forum
Essential Resource Video

Coca-Cola Content 2020 Part One

by We are Cognitive
Essential Resource Website

McKinsey Matrix

by Value Based Management
Essential Resource Website

Despite the factory collapse in Bangladesh,…

by Hamilton, C.
Essential Resource Video

Intl Global Strategy Company Choice Part 1.flv

by Richard Lynch
Essential Resource Website

Coca-Cola's Joe Tripodi On Staying Relevant

by Dan, A.
Essential Resource Website

Mobiles earn out of Africa

by Spanier, G.
Essential Resource Website

Strategy formulation

by Reference for Business
Essential Resource Video

Entry mode decision - Internationalisation -…

by Tine Juhl
Essential Resource Video

"Glocalization:" Why Going Global Means…

by National Retail Federation
Essential Resource Video

Coca-Cola Content 2020 Part Two

by We are Cognitive
Essential Resource Video

The importance of cultivating a global mindset |…

by TEDx Talks
Essential Resource Website

ADL Matrix

by Value Based Management
Essential Resource Website

The Arthur D Little (ADL) Strategic Condition…

by Marketing Teacher
Essential Resource Website

Ethical issues remain in the fashion industry

by McClelland, J.
Essential Resource Website

Apple admits it has a human rights problem

by Foley, S.
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading Website

Dairy farmers threaten more protests over milk…

by BBC News
Wider Reading Website

Home page

by Fairtrade

Lesson 4

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Video

Your Export Journey: Things to consider and who…

by UK Trade & Investment (UKTI)
Essential Resource eBook

The Customer is NOT Always Right? Marketing…

by Campbell, C. L. (eds)
Essential Resource Video

1 - Introduction to Export - Clive's Guide…

by Cumbria Growth Hub
Essential Resource Video

How to Reach Customers in Emerging Markets

by HBR
Essential Resource Video

Exporting is GREAT - advice from Ken Hom

by UK Trade & Investment (UKTI)
Essential Resource Video

Entry mode decision - Internationalisation -…

by Tine Juhl
Essential Resource Video

Generic Strategies Mini-Lecture

by David Kryscynski
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading Website

Department for Business & Trade

by Department for Business & Trade
Wider Reading Website

Home page

by IDA Ireland

Lesson 5

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Website

The Ad That Changed Super Bowl Commercials Forever

by Sanburn, J.
Essential Resource Video

Doing business in China (Full Episode)

by Airport Economist
Essential Resource Video

Marketing in China

by nzbusiness
Essential Resource Video

Market Entry Strategies - HSI

by HSI - Holt and Sons International
Essential Resource Video

SABMiller's Capitalises on Emerging Markets…

by Financial Times
Essential Resource Website

Restaurant Brands International to form joint…

by Lucas, A.
Essential Resource Website

Why Volkswagen Chose Chattanooga For Its Sole U.S…

by Greater Chattanooga Economic Partnership
Essential Resource Website

Global Investment Guide: How To Invest In Brazil

by Zervos, S.
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Website

India and South Korea Forge Tech-Driven Alliance…

by Gupta, A.
Essential Resource Website

South Korea reaches free trade deal with Central…

by Reuters
Essential Resource Video

Cultural Diversity: Doing Business in Brazil

by tco international - accelerating global agility
Essential Resource Video

Market Outlook: Are There Opportunities in Asia?

by Asia Edge
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Website

Why Your Country's Culture Is A Key…

by Loubier, A.
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading Website

Tesco in talks with China Resources Enterprise

by BBC News
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.

Lesson 6

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Article

Standardization versus adaptation of…

by Theodosiou, M. and Leonidou, L. C.
Essential Resource Video

What is Integrated Marketing?

by Tribus
Essential Resource Video

"Mobile Marketing Magic" - Thoughtful…

by ThoughtfulChina
Essential Resource Video

Sir Martin Sorrell on What is Coming Next in the…

by International Advertising Association Videos by OnScroll.com
Essential Resource Website

Ikea apologises over removal of women from Saudi…

by Ben Quinn and agencies
Essential Resource Website

Hall's cultural factors

by Changing Minds
Essential Resource Video

A Guide for Prioritizing Marketing Communications…

by TEDx Talks
Essential Resource Website

Energy revolution promises to transform East…

by Heap, T.
Essential Resource Video

What if there was no advertising? | George Nimeh…

by TEDx Talks
Essential Resource Video

Kotler 2008 brand management

by fado86
Essential Resource Video

British Airways: Fuelled by Love

by British Airways
Essential Resource Other

COMPANY NEWS: An Unlucky Number; Pepsi Caps the…

by The New York Times
Essential Resource Video

VisitBritain launches 2016 international…

by TransPerfect Digital
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading Website

Home page

by Visitritain
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.

Lesson 7

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Video

From strategic sourcing to procurement performance

by ATKPAS
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Video

DHL International Supply Chain

by DHL
Essential Resource Video

The Predictive Enterprise: Where data science…

by DHL
Essential Resource Video

The Ethics of Global Sourcing

by Big Think
Essential Resource eBook

Creating Marketing Magic and Innovative Future…

by Stieler, M. (eds)
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.

Lesson 8

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource eBook

International Marketing Strategy

by Doole, I. et al.
Essential Resource Website

How To Harness The Power Of Price As A…

by Coffey, A.
Essential Resource Video

Transfer Pricing 2015

by PwC Luxembourg
Essential Resource Website

The EU’s dangerous quest for tax harmonisation…

by Wild, A.
Essential Resource Video

Amazon CEO: Focus on customer is key

by CNN
Wider Reading eBook

Marketing Management

by Kotler, P. et al.

Lesson 9

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Other

John Lewis to start Europe expansion with online…

by Corporate IT Update
Essential Resource Video

Jack Ma, Alibaba Group: Stanford GSB 2015…

by Stanford Graduate School of Business
Essential Resource Article

Strategy and the new economics of information

by Evans, P. B. and Wurster, T. S.
Essential Resource Website

How to Properly Use Social Media to Fit Your…

by Cohn, C.
Essential Resource Website

Online Trends & Statistics for UK, Europe…

by Centre for Retail Research
Essential Resource eBook

Digital Business and E-Commerce Management

by Chaffey, D. et al.
Essential Resource Website

How Businesses Use Social Media Infographic

by Hiscox
Wider Reading eBook

Marketing Management

by Kotler, P. et al.
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading Website

Home page

by Alibaba.com

Lesson 10

Key Text eBook

Global Marketing

by Hollensen, S.
Essential Resource Other

Business Transformation Through End-to-End…

by IBM
Essential Resource eBook

Serviceology for Smart Service System

by Sawatani, Y. et al. (eds)
Essential Resource Website

Aim high but keep your feet on the ground to…

by RealBusiness
Essential Resource Website

Home page

by Shell
Essential Resource Website

Marketing models that have stood the test of time

by Chaffey, D.
Essential Resource Article

The Influence of High- and Low-Context…

by Usunier, J.-C. and Roulin, N.
Essential Resource Website

Home page

by British Airways
Essential Resource Website

Home page

by eBay
Essential Resource Website

The Customer Lifetime Value Equation: Will It Pay…

by Knowledge at Wharton Staff
Essential Resource Article

Conceptualizing Business Intelligence Architecture

by Shariat, M. and Hightower Jr., R.
Essential Resource Website

Business Objectives and Goals of a Website

by Seyene Co
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading eBook

Digital Business and E-Commerce Management

by Chaffey, D. et al.