Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Article

The changing role of marketing in the corporation

by Webster, Jr. F. E.
Essential Resource Article

Strategic marketing and marketing strategy:…

by Varadarajan, R.
Essential Resource Article

Marketing strategy: The right place and the big…

by Băcanu, B.
Essential Resource Video

What is Marketing ROI? Explania.com

by Explania
Essential Resource Other

How Marketing Changed In The Last 100 Years: Key…

by Slipher, A.
Wider Reading Website

Home page

by EIU
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R. M. S.
Wider Reading Website

Home page

by CIM
Wider Reading Website

Home page

by NIQ

Lesson 2

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Other

When Segmentation Kills Your Brand: Finding your…

by Gabor, D.
Essential Resource Other

Crowdsourcing: Are you ready to ask the world for…

by Brandel, M.
Essential Resource Article

The globalization of Tesla Motors: A strategic…

by Mangram, M.
Essential Resource Website

Home pge

by EIU
Essential Resource Video

Why Segment your Market?

by Soma Datta
Essential Resource Video

BCG Matrix | Product Portfolio Analysis |…

by Solve It Like A Marketer
Wider Reading Website

Home page

by CIM
Wider Reading Website

Home page

by MarketingSherpa
Wider Reading eBook

Marketing Plans

by McDonald, M. and Wilson, H.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.

Lesson 3

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Article

Analysis of Marketing Mix on Cosmetics Products…

by Palade, A.
Essential Resource Article

Marketing mix standardization in multinational…

by Birnik, A. and Bowman, C.
Essential Resource Video

There is No Luck. Only Good Marketing. | Franz…

by TEDx Talks
Essential Resource Video

We're All in Marketing: What Evolution Tells…

by TEDx Talks
Essential Resource Video

Pleasure is the New Marketing: Gamification…

by Gabe Zichermann
Essential Resource Website

Amazon.com marketing strategy 2023: E-commerce…

by Chaffey, D.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Wider Reading Website

Home page

by MarketingSherpa
Wider Reading Website

Home page

by The New York Times

Lesson 4

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Other

Consumer Staples a Defensive Way to Play Tough…

by Dibadj, A.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading Website

Home page

by Fortune

Lesson 5

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Other

The Quest for Customer Focus

by Gulati, R. and Oldroyd, J. B.
Essential Resource Website

Building organizational capabilities: McKinsey…

by McKinsey & Company
Essential Resource Article

Dynamic Capabilities and Organizational Agility:…

by Teece, D. et al.
Essential Resource Website

SWOT analysis

by Value Based Management.net
Essential Resource Other

The Core Competence of the Corporation

by Prahalad, C. K. and Hamel, G.
Wider Reading Website

Home page

by Fortune
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading Website

Home page

by CIM
Wider Reading Website

Home page

by NIQ

Lesson 6

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Article

From Corporate Social Responsibility (CSR) to…

by Ghasemi, S. et al.
Essential Resource Video

The Product Life Cycle

by Alanis Business Academy
Essential Resource Other

Sustainability

by Matthews, I.
Essential Resource Article

Fail Often, Fail Big, and Fail Fast? Learning…

by Khanna, R. et al.
Essential Resource Video

Why 88% of Ideas Fail to Make it to Market

by Mark Proffitt
Essential Resource Article

Value Creation in Innovations Crowdsourcing.…

by Agafonovas, A. and Alonderienė, R.
Essential Resource Website

Corporate Social Responsibility (CSR): What It Is…

by Fernando, J.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading Website

Home page

by AdAge
Wider Reading eBook

Strategic Management

by Lynch, R.
Wider Reading Website

Home page

by Fortune

Lesson 7

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Video

How To Write A Marketing Plan In 5 Easy Steps

by HubSpot Marketing
Essential Resource Video

Marketing Plans : Purpose of a Marketing Plan

by ehow
Essential Resource Article

The globalization of Tesla Motors: A strategic…

by Mangram, M.
Essential Resource Video

SOSTAC - how to write the perfect plan (in 4…

by PR Smith
Essential Resource eBook

Principles of Marketing

by Kotler, P. et al.
Essential Resource eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Essential Resource Website

Home page

by MarketingSherpa
Wider Reading eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Wider Reading Website

Home page

by CIM

Lesson 8

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Other

When east meets west: a global merger between U.S…

by Connor, J. and Iyengar, R.
Essential Resource Video

Oreos in China (Example of Product Adaptation…

by geoffdasilva
Essential Resource Video

McDonalds Global and Local Strategy.flv

by Richard Lynch
Essential Resource Video

21 3 The Globalization of Starbucks 4m

by nameeta alevel
Wider Reading Website

Home page

by Fortune
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R. M. S.
Wider Reading Website

Home page

by MarketingSherpa
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading Website

Home page

by EIU

Lesson 9

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Video

E-Commerce Trends 2018 - Amazon, Artificial…

by Dr. Teo Pham | TEO Podcast | TEO AI
Essential Resource eBook

Emarketing Excellence

by Chaffey, D. and Smith, P. R.
Essential Resource Website

E-commerce and ICT activity, UK: 2016

by Office for National Statistics
Essential Resource Website

Website homepage design: My favorite 32 examples…

by Farrell, L.
Essential Resource Website

Definitions of Digital marketing vs Internet…

by Chaffey, D.
Essential Resource Video

What is E-Commerce?

by Pea Soup Digital
Essential Resource Video

What is Internet Marketing? In Simple English

by Rapid Learning Life
Essential Resource Website

Setting goals for your digital marketing

by Chaffey, D.
Wider Reading eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Wider Reading eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Wider Reading Website

Home page

by NIQ
Wider Reading Website

Home page

by Fortune

Lesson 10

Key Text eBook

Essential Guide to Marketing Planning

by Burk Wood, M.
Essential Resource Video

The Difference Between Goods & Services

by Alanis Business Academy
Essential Resource Other

Rethinking the 4 P’s

by Ettenson, R. et al.
Essential Resource Video

The Differences Between B2B & B2C Marketing

by Wolters World
Essential Resource Article

The Transition from Product to Solution Selling:…

by Levihn, U. and Levihn, F.
Wider Reading Website

Home page

by AdAge
Wider Reading Website

Home page

by Fortune
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading Website

Home page

by MarketingSherpa