Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.
Essential Resource Video

What is Marketing Intelligence?

by B2Bwhiteboard
Essential Resource Article

Why Marketing Should Matter to Boards

by O’Brien, D. and DeHaas, D.
Essential Resource Article

Study on competitive intelligence in Israel: 2016…

by Barnea, A.
Essential Resource Article

Business intelligence: An opportunity for a…

by Buhler, P. M.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.

Lesson 2

Key Text eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.
Essential Resource Article

Customer Value Propositions in Business Markets

by Anderson, J. C. et al.
Essential Resource Website

Decision Making Unit (DMU): Definition and basics

by van Vliet, V.
Essential Resource Article

A Study on the Critical Success Factors of iPad…

by Rangaswamy, E.
Essential Resource Video

Gucci Fall Winter 2016 campaign | Director's…

by GUCCI
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.

Lesson 3

Key Text eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S
Essential Resource Article

Market research industry, tipping point or no…

by Florès, L.
Essential Resource Video

What is Market Research? An Informative…

by Market Research Reports, Inc.
Essential Resource Article

Reflections on the future of the market research…

by Nunan, D.
Essential Resource Article

Rethinking Market Research’s Place in the Business

by Mittal, V.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S. (eds)

Lesson 4

Key Text eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.,
Essential Resource Website

20 Types of Graphs for Marketers to Nail Data…

by Cheban, O.
Essential Resource Article

Promoting physical activity in Iranian women: A…

by Tabatabaei, S. V. A.
Essential Resource Article

Crowdsourcing: Are you ready to ask the world for…

by Brandel, M.
Essential Resource Video

What Are Validity & Reliability In Research?…

by Grad Coach
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.
Wider Reading eBook

Market Research in Practice

by Hague, P.

Lesson 5

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Other

Consumer Staples a Defensive Way to Play Tough…

by Dibadj, A.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. et al.

Lesson 6

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Website

BCG Matrix

by Value Based Management
Essential Resource Website

Strategic Group Mapping: Steps | Examples |…

by The Strategy Story
Essential Resource Website

The segmentation, targeting, positioning (STP)…

by Hanlon, A.
Essential Resource Article

Business psychographics revisited: from…

by Barry, J. and Weinstein, A.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.
Wider Reading eBook

Marketing in the Age of Google

by Fox, V.

Lesson 7

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Website

Dead Flat Paint Finish

by Farrow & Ball
Essential Resource Video

New Model 3 Performance | Tesla

by Tesla
Essential Resource Article

The Competitive Advantage of Chinese Companies on…

by Łopacińska, K.
Essential Resource Video

A second is all is all it takes for everything to…

by ADT
Essential Resource Website

Crown Paints launches £1.5m campaign today

by Begum, S.
Essential Resource Article

“Who should play on the high ground?” A market…

by Phillips, P.
Wider Reading eBook

Marketing in the Age of Google

by Fox, V.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.

Lesson 8

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Article

Relevance and Creation of Strong Brands for B2B…

by Sarin, S.
Essential Resource Article

Innovation for Creating Sustainable Lifestyle…

by Mankodi, K.
Essential Resource Website

Best Global Brands 2025

by Interbrand
Essential Resource Website

What Brands Need To Do To Stay Relevant

by Di Somma, M.
Essential Resource Video

B2B Branding Strategy

by GodfreyB2B
Wider Reading eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Wider Reading eBook

Marketing in the Age of Google

by Fox, V.

Lesson 9

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Article

Comparative Study of Customer Satisfaction in SBI…

by Batra, S. and Shilpa
Essential Resource Other

Boden Increases Trouser Sales by 160% with…

by Coremetrics
Essential Resource Article

Making sense of multiple measurements of…

by Dussart, A.
Essential Resource Video

The Customer Revolution in Customer Service:…

by TEDx Talks
Essential Resource Article

Determination of Customer Satisfaction with…

by Pilelienė, L. and Grigaliūnaitė, V.
Wider Reading eBook

The Handbook of Market Intelligence

by Hedin, H. et al.

Lesson 10

Key Text eBook

Essentials of Marketing

by Brassington, F and Pettitt, S
Essential Resource Video

CASE STUDY: Tesco

by EuroRSCG Discovery
Essential Resource Video

5 Action Ideas to Deal With Difficult Customers

by stormy17101
Essential Resource Article

Brands must be loyal to loyalty members: rewards…

by Klie, L.
Essential Resource Article

Contribution of CRM Strategies in Enhancing…

by Mandina, S. P.
Wider Reading eBook

CRM for Dummies

by Helgeson, L.