Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Website

Advertising - Worldwide

by Statista
Essential Resource eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.
Essential Resource Website

What is marketing?

by CIM Team
Essential Resource Website

SOSTAC® marketing planning model guide and the…

by Chaffey, d.
Essential Resource Video

A Guide for Prioritizing Marketing Communications…

by TEDx Talks
Essential Resource Website

Marketers to Boost Global Ad Spending This Year…

by AdAge
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.

Lesson 2

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Video

The Elaboration Likelihood Model Explained

by Michael Britt
Essential Resource Website

AIDA

by Changing Minds
Essential Resource Article

Information Processing of Advertising among Young…

by Te’eni-Harari, T. et al.
Essential Resource Other

In China? Pick Your Brand Name Carefully

by Fetscherin, M. et al.
Essential Resource Website

Buying Cycle Stages

by Kokemuller, N.
Essential Resource Website

The customer journey and the types of content to…

by Rodgers, E.
Essential Resource Website

Communication Process Model: Understanding how to…

by eba
Wider Reading Website

DAGMAR: Definition, Steps, Phases, Objectives

by Bhasin, H.
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.

Lesson 3

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Video

SAS work and plant official trailer

by DRH Rennes COCKPIT AUTOMOTIVE SAS
Essential Resource Website

The segmentation, targeting, positioning (STP)…

by Hanlon, A.
Essential Resource Website

Meeting customer needs – young savers

by Yorkshire Building Society
Essential Resource Website

Crown Paints launches £1.5m campaign today

by Begum, S.
Essential Resource Other

Farrow & Ball launch all-new Dead Flat

by Farrow & Ball
Essential Resource Website

Home page

by Yorkshire Building Society
Essential Resource Website

PitPat gets the nation excited about “walkies!”

by thinkbox
Essential Resource Website

About us

by Ben&Jerry’s
Essential Resource Video

Starship | Earth to Earth

by SpaceX
Essential Resource Website

Demographics classifications

by BusinessBalls
Essential Resource Website

Home page

by CASI acorn
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading eBook

Marketing Communications

by De Pelsmacker, P. et al.

Lesson 4

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Other

Customer Value Propositions in Business Markets

by Anderson, J. C. et al.
Essential Resource Website

Online value proposition examples

by Chaffey, D.
Essential Resource Website

Decision Making Unit (DMU): Definition and Basics

by van Vliet, V.
Essential Resource Video

Gucci Fall Winter 2018 campaign: Gucci Collectors

by GUCCI
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.

Lesson 5

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Video

Marketing communications : the constituent tools

by OxfordLearningLab
Essential Resource Video

Where Love Lives | John Lewis & Partners |…

by John Lewis
Essential Resource Website

Push and pull distribution strategy

by Chaffey, D.
Essential Resource Website

TV works instantly – then keeps working

by thinkbox
Essential Resource Other

The 7Ps of marketing

by CIM
Essential Resource Video

11 Types of Advertising

by Dominic Carraro
Essential Resource eBook

Essentials of Marketing Communications

by Fill, C.
Essential Resource Other

Digital Consumer Trends 2025

by Deloitte
Essential Resource Article

Can Brand Users Really Remember Advertising More…

by Vaughan, K. et al.
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.

Lesson 6

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Website

Case Study: Coca Cola Integrated Marketing…

by Stringer, G.
Essential Resource Video

What is Integrated Marketing?

by Tribus
Essential Resource Article

True Synergy for Real Effects: How to Control…

by Naik, P. A. and Peters, K.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.

Lesson 7

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Essential Resource Other

April 2003 Toyota Prius; Marketing Communications…

by Andidas
Wider Reading eBook

Marketing Communications

by De Pelsmacker, P. et al.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.

Lesson 8

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Website

Website homepage design: My favorite 32 examples…

by Farrell, L.
Essential Resource Website

Definitions of Digital marketing vs Internet…

by Chaffey, D.
Essential Resource Website

Setting goals for your digital marketing

by Chaffey, D.
Essential Resource Video

What is Internet Marketing? In Simple English

by Rapid Learning Life
Essential Resource eBook

Emarketing Excellence

by Chaffey, D. and Smith, P. R.
Wider Reading eBook

Marketing Communications

by Smith, P. R. and Zook, Z.
Wider Reading eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Lesson 9

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Website

What Brands Need To Do To Stay Relevant

by Di Somma, M.
Essential Resource Article

The Ethics of Celebrity–Athlete Endorsement

by Miller, F. M. and Laczniak, G. R.
Essential Resource Other

Best Global Brands

by Interbrand
Essential Resource Website

Dove campaigns

by Dove
Essential Resource Video

B2B Branding Strategy

by GodfreyB2B
Wider Reading eBook

Marketing Communications

by De Pelsmacker, P. et al.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.
Wider Reading eBook

Essentials of Marketing

by Pettitt, S. and Brassington, F.

Lesson 10

Key Text eBook

Marketing Communications

by Fill, C. and Turnbull, S.
Essential Resource Video

CASE STUDY: Tesco

by EuroRSCG Discovery
Essential Resource Other

Brands must be loyal to loyalty members: rewards…

by Klie, L.
Essential Resource Other

Igniting CRM Strategy

by Sebring, S. S.
Wider Reading eBook

Marketing Communications

by De Pelsmacker, P. et al.
Wider Reading eBook

Principles of Marketing

by Kotler, P. et al.