Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Website

The Evolution of Marketing (Infographic)

by O'Neill, M.
Essential Resource Video

PESTLE analysis

by CIPD
Wider Reading Website

Market

by Robinson, J. V.
Wider Reading eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.
Wider Reading Website

Amazon’s company culture: innovative or punishing?

by Ryssdal, K.
Wider Reading eBook

Marketing Management

by Kotler, P. et al.

Lesson 2

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Website

Tech Trends

by Deloitte Insights
Essential Resource Other

How information gives you competitive advantage

by Porter, M. E. and Millar, V. E.
Essential Resource Website

The circular flow of income

by Ansari, S.
Essential Resource Website

What’s Occupying British SMEs?

by The Telegraph
Essential Resource Video

A Typical Family

by Global Partners Running Waters
Essential Resource Website

Overexploitation of natural resources

by Iberdrola
Essential Resource Other

A Definition of “Social Environment”

by Barnett, E. and Casper, M.
Essential Resource Other

The Legal, Regulatory and Fiscal Framework for…

by EY
Essential Resource Website

UK Economic Outlook

by PwC
Essential Resource Website

The Economy Hits Home: What Makes the Economy…

by Carbone, L. and Richards, J.
Wider Reading Website

The business environment

by Infogram
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading Website

Has there been absolute decoupling of economic…

by European Environment Agency
Wider Reading Website

Social Environment: Meaning, Concept and Features

by Sociology Discussion
Wider Reading Website

Chapter 1: The Role Of Marketing Research

by Network and Centre for Agricultural Marketing Training in Eastern and Southern Africa
Wider Reading Website

Global Economy Watch

by PwC
Wider Reading Website

Countries

by European Environment Agency
Wider Reading Website

Country profiles

by BBC

Lesson 3

Key Text eBook

Principles of Marketing

by Kotler et al
Essential Resource Website

X Ads targeting

by X Business
Essential Resource Website

Family spending in the UK: April 2023 to March…

by ONS
Essential Resource Video

Marketing: Positioning, Differentiation, and…

by Brian K. McCarthy
Wider Reading Website

What is the STP Process?

by Fripp, G.
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.

Lesson 4

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Other

A Theoretical Approach to the Influence of Social…

by Durmaz, Y. and Taşdemir, A.
Essential Resource Video

Predictably Irrational - basic human motivations…

by TEDx Talks
Essential Resource Website

Statistics every marketer should know about…

by Wade, J.
Essential Resource Website

What Is Influencer Marketing And Where Is It…

by Quora
Wider Reading Website

Think with Google

by Google
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading Website

Indias Subtle Sub-cultures

by Kamat

Lesson 5

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Website

Home page

by Marriott
Essential Resource Other

Global 500 2025

by Brand Finance
Essential Resource Website

How to Increase Company Growth

by McFarlin, K.
Essential Resource eBook

The Business Models Handbook

by Hague, P.
Essential Resource Article

The Concept of the Marketing Mix

by Borden, N. H.
Essential Resource Website

Concept of the Marketing Mix 4Ps

by Acutt, M.
Essential Resource Video

The Ansoff Matrix

by Gavin Brockis
Essential Resource Website

Google’s Self-Driving Cars: A Quest for Acceptance

by Fisher, A.
Wider Reading Website

Samsung confirms battery faults as cause of Note…

by BBC News
Wider Reading Website

Growth Strategies in Business

by Suttle, R.
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.

Lesson 6

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Website

Google Trends

by Google
Essential Resource Website

UK’s CMA Fines Firms After Drug Collusion Probe

by CPI
Essential Resource eBook

Essentials of Marketing

by Brassington, F. and Pettitt, S.
Essential Resource Website

20 Trending Products and Things To Sell Online (…

by Rogers, A.
Essential Resource Website

Ryanair says fares to fall 7% amid price war

by BBC News
Essential Resource Website

Pricing Strategies

by MarketingTeacher.com
Essential Resource Website

Business start-up costs: The must-read guide

by Workspace
Essential Resource Website

What is the difference between gross margin and…

by Averkamp, H.
Wider Reading Website

How to Measure Product Demand

by McFarlin, K.
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading Website

5 ways to test demand for your product before…

by Envision
Wider Reading Website

7 key business start-up costs in the UK you…

by Simply Business Editorial Team

Lesson 7

Key Text eBook

Principles of Marketing

by Kotler et al,
Essential Resource Website

Direct marketing guidance

by ico.
Essential Resource Website

UK GDPR Guidance and Resources

by ico.
Essential Resource Website

The evolution and future of customer loyalty

by Independent
Essential Resource Website

Descriptive Research Design

by Shuttleworth, M.
Essential Resource Website

Intensive distribution and its application in…

by Bhasin, H.
Essential Resource Website

Apple Distribution: The Apple Store Is Not About…

by Cuofano, G.
Essential Resource Website

Global Banking Annual Review 2024: Attaining…

by McKinsey & Company
Essential Resource Video

Direct marketing tips: how to send a successful…

by Asendia Management SAS
Essential Resource Website

What is location-based marketing? Target smarter…

by Gotter, A.
Essential Resource Website

Channels of distributon

by Perner, L.
Essential Resource Website

High street stores embrace digital to entice…

by Baldwin, C.
Essential Resource Website

Distribution Objectives

by Perner, L.
Essential Resource Website

About us

by Eddie Stobart
Wider Reading Website

Home page

by thewholesaler.co.uk
Wider Reading eBook

Marketing Management

by Hollensen, S.

Lesson 8

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Video

Promotional mix

by Audiopedia
Essential Resource Website

6 of the Best Digital Marketing Campaigns You Can…

by Digital Marketing Institute
Essential Resource Website

Direct Marketing: What It Is and How It Works

by Kenton, W.
Essential Resource Website

Pizza Hut & Social Media – Case Study

by inmanjos
Essential Resource Website

How to Launch a Successful Digital Marketing…

by Lafferty, J.
Essential Resource Website

Aldi wins ANOTHER supermarket battle after its no…

by Bloom, D.
Essential Resource Website

Press Releases

by M&S
Essential Resource Video

Doritos Super Bowl Commercial 2020 Lil Nas X, Sam…

by Commercials Funny
Essential Resource Video

What is Direct Marketing Explained | 6 Benefits

by Marketing Explained
Essential Resource Video

SOSTAC - how to write the perfect plan (in 4…

by PR Smith
Essential Resource Website

Introduction to Marketing Communications

by MarketingTeacher.com
Essential Resource Website

What does integrated marketing mean and what can…

by deVilliers Communications
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading eBook

Marketing Communications

by Fill, C. and Turnbull, S.

Lesson 9

Key Text eBook

Principles of Marketing

by Kotler et al
Essential Resource Website

Features vs. Benefits: Here’s the Difference…

by Shewan, D.
Essential Resource Website

The 7Ps of marketing

by CIM
Essential Resource Website

Marketing 7c Compass PowerPoint Model

by SlideModel.com
Essential Resource Website

Digital Marketing model: Lauterborn’s 4 Cs

by Hanlon, A.
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading Other

Services marketing strategy

by Zeithaml et al.
Wider Reading Other

Extended Marketing Mix and Customer’s…

by Mucai, G. P. et al.

Lesson 10

Key Text eBook

Principles of Marketing

by Kotler et al.
Essential Resource Website

Five hidden ways that globalization is changing

by McKinsey & Company
Essential Resource Website

Export goods from the UK: step by step

by GOV.UK
Essential Resource Video

Importance of International Culture

by Hamilton Adam
Essential Resource Website

A Basic Guide to Exporting

by export.gov
Wider Reading eBook

International Marketing Strategy

by Doole, I. et al.
Wider Reading Website

The euro’s real problem

by Kahn, J. A.
Wider Reading eBook

Essentials of Marketing

by Martin, J. and Blythe, J.
Wider Reading Other

3.1E: Ethnocentrism and Cultural Relativism

by LibreTexts