Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Essential Resource Video

What is Global Marketing?

by Marketing Business Network
Essential Resource Article

What do we know from the EPRG model?

by Drachal, K.
Essential Resource Website

Standardisation vs Adaptation in International…

by Krishnamurthy, R.
Essential Resource Website

Economic conditions outlook during turbulent…

by FitzGerald, A., Singer, V. and Smit, S.
Wider Reading Website

What is Marketing?

by CIM Team

Lesson 2

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Essential Resource Video

Why will future globalisation be so different |…

by TEDx Talks
Essential Resource Website

Foreign direct investment, net inflows (BoP,…

by The World Bank
Essential Resource Article

A perspective on regional and global strategies…

by Rugman, A.M. and Verbeke, A.
Essential Resource Video

Globalization Isn't Finished; It's…

by Boston Consulting Group
Essential Resource Other

The Economic Benefits of Globalization for…

by Erixon, F.
Wider Reading Other

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.
Wider Reading Website

World Investment Report | UN Trade and…

by United Nations Conference on Trade and Development

Lesson 3

Key Text eBook

International Management: Managing Across Borders…

by Deresky H.
Essential Resource Website

Country Comparison Tool

by Hofstede Insights
Essential Resource Video

What McDonald’s Menu Items Look Like Around The…

by Insider Food
Wider Reading eBook

Management Across Cultures: Challenges and…

by Steer, R. M., Sánchez-Runde, C. J., and Nardon, L.
Wider Reading eBook

International Management: Culture, Strategy and…

by Luthans, F. and Doh, J.P.

Lesson 4

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Website

The Economy Hits Home: What Makes the Economy…

by Carbone, L., and Richards, J.
Essential Resource Video

A Typical Family

by Global Partners Running Waters
Essential Resource Other

World Population Prospects

by United Nations Department of Economic and Social Affairs
Essential Resource Website

EEA member countries

by European Environment Agency
Essential Resource Video

UK Economic Outlook - November 2019

by PwC UK
Essential Resource Video

Overview of Qualitative Research Methods

by Office of Research & Doctoral Services
Essential Resource Website

Dog Food Branding: How Companies Differentiate…

by Andrivet, R.
Essential Resource Website

State of the US pet food and treat industry

by Semple, J.
Essential Resource Website

What is the STP Process?

by Market Segmentation Study Guide
Essential Resource Website

Social Environment: Meaning, Concept and Features

by Mundra, A.
Essential Resource Article

A Definition of “Social Environment”

by Barnett, E. and Casper, M.
Essential Resource Video

Overview of Quantitative Research Methods

by Office of Research & Doctoral Services
Essential Resource Website

International survey: is there too much American…

by Smith, M.
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.
Wider Reading eBook

Marketing Management

by Kotler, P., Lane Keller, K. and Chernev, A.

Lesson 5

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P. and Brown, R.
Essential Resource Video

Differences between Domestic Marketing and…

by Academic Gain Tutorials
Essential Resource Website

Factors to Consider For International Marketing

by Belyh, A.
Essential Resource Website

Reading: Entry Strategies in Global Markets |…

by Lumen Learning
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.

Lesson 6

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Essential Resource Article

Global Brand Building and Management in the…

by Steenkamp, J.-B.
Essential Resource Video

The Global Marketing Mix - Internationalisation…

by Wade, T.
Essential Resource Article

Non-linear internationalization and the Uppsala…

by Schweizer, R. and Vahlne, J-E.
Essential Resource Video

Uppsala Model For Internationalizing

by MeanThat
Essential Resource Video

Global Strategy 3 Types of Global Strategies

by Alessandri, T.
Essential Resource Video

Economies of Scale Explained

by Think Econ
Essential Resource Video

The global business next door

by Szwast, S.
Essential Resource Video

Global Trade Research. What Is So Important About…

by Hinrich Foundation
Essential Resource Other

Unsustainable: Government intervention and…

by Price, A. H. et al.
Essential Resource Video

Global Marketing Strategy Guide: Tips and Examples

by Tomedes Translations
Wider Reading Article

Specialisation and economies of scale or…

by De Roest, K., Ferrari, P., and Knickel, K.
Wider Reading eBook

International Business in the Information and…

by van Tulder, R., Verbeke, A. and Piscitello, L., eds.
Wider Reading Website

The Relationship Between Excess Capacity And…

by FasterCapital.com
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.
Wider Reading Video

Bartlett and Ghoshal's International…

by Mister Simplify

Lesson 7

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Essential Resource Website

The Role of Emotion and Storytelling For Brand…

by Rock Content Writer
Essential Resource Website

What is Emotional Branding and How to Use it…

by Mukherjee, S.
Essential Resource Website

The Importance Of Creativity In Business

by Felber, J.
Essential Resource Video

What is Emotional Branding and How to Use it…

by Neighbourhood Co.
Wider Reading Article

SMEs internationalization: The role of product…

by Falahat, M., Ramayah, T., Soto-Acosta, P., and Lee, Y. Y.
Wider Reading Article

Cultural context in marketing communication on…

by Hirsch, D.
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.
Wider Reading Article

The impact of media fragmentation on audience…

by Nelson-Field, K. and Riebe, E.

Lesson 8

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P. and Brown, R.
Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource eBook

Strategic Management: A Competitive Advantage…

by David, F. R., David, F. R. and David, M.E.
Essential Resource Video

Ansoff Matrix: Overview, Strategies and Practical…

by Corporate Finance Institute
Wider Reading Article

Optimal standard measures for marketing

by Rossiter, J. R.
Wider Reading eBook

What Is the Growth Share Matrix?

by BCG
Wider Reading Article

Improving profitability with customer-centric…

by Bonacchi, M. and Perego, P.
Wider Reading Website

Annual net profit/loss of Virgin Atlantic Airways…

by Statista Research Department
Wider Reading Article

Engaging and retaining customers with AI and…

by Prentice, C. and Nguyen, M.
Wider Reading Website

The Straightforward Guide to Value Chain Analysis

by Hart, M.
Wider Reading Article

Emotional support from a digital assistant in…

by Gelbrich, K., Hagel, J. and Orsingher, C.
Wider Reading Website

Amazon and Microsoft Stay Ahead in Global Cloud…

by Richter, F.

Lesson 9

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P. and Brown, R.
Essential Resource Website

How To Develop Your Competitive Advantage

by Cremades, A.
Essential Resource Video

Porter's Five Forces - A Practical Example

by 365 Financial Analyst
Essential Resource Website

Porter’s Diamond Model: Factors, Examples &…

by Mohammad
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D. and Turner, C.
Wider Reading Website

Leading 10 retailers based on sales in the United…

by Statista Research Department
Wider Reading Article

The five competitive forces that shape strategy

by Porter, M. E.

Lesson 10

Key Text eBook

The Business Plan Workbook: A Step-By-Step Guide…

by Barrow, C., Barrow, P., and Brown, R.
Key Text eBook

E-Commerce 2023-2024: Business. Technology.…

by Laudon, K. C. and Traver, C. G.
Wider Reading eBook

Essentials of MIS, Global Edition

by Laudon, K. C. and Laudon, J. P.
Wider Reading eBook

International Business: Themes and Issues in the…

by Johnson, D., and Turner, C.