Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Website

SOSTAC Examples: A Proven Plan for Strategic…

by Broadhurst, M.
Essential Resource eBook

B2B Digital Marketing Strategy: How to Use New…

by Hall, S.
Essential Resource Video

Digital Marketing in 5 Minutes: What is Digital…

by Hummus, S.
Essential Resource Video

Digital Marketing In 5 Minutes | What Is Digital…

by Hummus, S.,
Essential Resource Video

How great leaders inspire action | Simon Sinek |…

by TED
Essential Resource Website

The Evolution of Netflix: From Renting DVDs to…

by Global Lancers
Essential Resource Video

The Untold Story of Netflix: From DVD Rentals to…

by Journey to Success: Untold Stories
Essential Resource Website

A timeline of technology transformation: How has…

by Roser, M.
Essential Resource Website

Technology over the long run: zoom out to see how…

by Roser, M.
Essential Resource Video

How Social Media is Changing the Way We Do…

by TED
Essential Resource Website

SOSTAC® Examples: A Proven Plan for Strategic…

by Broadhurst, M.,
Essential Resource Other

Cloud Computing Challenges and Its Effects On…

by Abdlrazaq, A. A.
Wider Reading Article

Traditional Marketing Versus Digital Marketing

by Simona, P. and Urziceanu, R.
Wider Reading Website

A Case Study on Netflix Marketing Strategy

by Arun, R.
Wider Reading Website

Digital Marketing Basics for Beginners: Ultimate…

by Alpha Academy
Wider Reading Article

Exploration of National Tourism Development,…

by Batala, L., Regmi, K., Sharma, G. and Ullah, Az.
Wider Reading Article

Towards a fourth industrial revolution

by Ross, P. and Maynard, K.
Wider Reading eBook

Understanding digital marketing: a complete guide…

by Ryan, D. and Jones, C.
Wider Reading Website

2020 Marketing Budget Planning: Here’s How…

by Strong, F.

Lesson 2

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource eBook

Digital Marketing Strategy: An Integrated…

by Kingsnorth, S.
Essential Resource eBook

Video marketing: create engaging video campaigns…

by Mowat, J.
Essential Resource Video

Content Marketing VS social media Marketing (What…

by Elvira, M.
Essential Resource Video

What is email marketing?

by Marketing Explained
Wider Reading Other

Behavioral advertising and consumer welfare: An…

by Mustri, E. A. S., Adjerid, I. and Acquisti, A.
Wider Reading Video

The 3 types of content: Which should you create…

by Amber Figlow
Wider Reading Video

Ecommerce Marketing Analytics: Top 8 metrics…

by Kasey Luck
Wider Reading Video

What is Integrated Marketing Communications?

by Preece, D.
Wider Reading eBook

Digital marketing excellence: planning,…

by Chaffey, D
Wider Reading eBook

Innovations in digital branding and content…

by Das, S. and Mondal, S. R.
Wider Reading Audio

Online Marketing Strategy in Facebook Marketplace…

by Piranda, D.R., Sinaga, D.Z. and Putri, E.E.
Wider Reading Video

SEO in 5 minutes- What is SEO and how does it…

by Simplilearn
Wider Reading Video

Visual Content Marketing - The science behind its…

by Widen, an Acquia Company

Lesson 3

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balsubramanian, S.
Essential Resource Website

10 CRM Case Studies From the World's Biggest…

by Viktor A.
Essential Resource Video

What is Customer Relationship Management?…

by Anthony Miyazaki
Essential Resource Video

Personalization versus Customization

by NNGroup
Wider Reading Article

Evaluating electronic customer relationship…

by Al-Bashayreh, M., Almajali, D., Al-Okaily, M., Masa’deh, R. E. and Samed Al-Adwan, A.
Wider Reading Website

Relationship between E-CRM, customer experience,…

by Kumar, P. and Mokha, A.K.
Wider Reading Website

Advanced web technologies and E-tourism web…

by Goecke, R.
Wider Reading Article

A comprehensive survey of data mining

by Gupta, M. K. & Chandra, P.
Wider Reading Video

Data protection explained in three minutes

by Information Commissioner's Officer (ICO)
Wider Reading Video

Data Protection Explained

by Privacy International
Wider Reading Video

What is CRM?

by Simplilearn
Wider Reading Video

Best CRM Software 2024- Top 5 picks

by Tech Prism
Wider Reading Article

Transforming provider-customer relationships in…

by Kamalaldin, A., Linde, L., Sjödin, D. and Parida, V.
Wider Reading Article

Electronic customer relationship management…

by Melović, B., Rondović, B., Mitrović-Veljković, S., Očovaj, S.B. and Dabić, M.
Wider Reading Website

E-CRM Mobile Applications to Improve Customer…

by Padeli, P., Mulyati, M., Faisal, M. and Debora, S.
Wider Reading Article

Customer service chatbots: Anthropomorphism and…

by Sheehan, B., Jin, H. S., and Gottlieb, U.
Wider Reading Article

Predicting customer demand for remanufactured…

by Van Nguyen, T. et al.

Lesson 4

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing. Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

How does behavioral Economics relate to digital…

by Hikov, V.
Essential Resource Video

Digital Consumer

by World Economic
Wider Reading Video

Journey Mapping vs. Story Mapping

by NNGroup
Wider Reading Website

How Has Digital Marketing Affected Consumer…

by Roy, M.
Wider Reading Video

5 Stages of the consumer Decision-Making Process…

by Directive
Wider Reading Video

Why customer feedback is very important

by Willsurvey
Wider Reading Video

Customer Journey mapping

by TMI Malaysia
Wider Reading Video

How to respond to reviews, Both good and bad

by Vendasta
Wider Reading Video

Importance of Consumer Behaviour

by Leaders Talk

Lesson 5

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Relationship Management | Definition, Types, and…

by Educationleaves
Essential Resource Video

How Important Are Relationships?

by Pombo, B. J.
Essential Resource Video

Ecommerce Platforms vs. Online Marketplaces for…

by Printful Custom Printing
Essential Resource Video

Definition of Marketing - All about marketing -…

by Gareth C Flood - Marking Led Profit Growth
Essential Resource Video

B2B vs B2C Marketing: Key Differences &…

by Marketing Explained
Essential Resource Website

Case Studies: Successful B2C Marketing Campaigns…

by AIContentfy team
Essential Resource Video

Ecommerce Platform vs. Online Marketplace: Which…

by WebFX
Essential Resource Website

16 B2B Marketing Case Studies

by Wenger, S.
Wider Reading Video

What is STP marketing

by Easy Marketing
Wider Reading Article

Market interactions, trust and reciprocity

by Choi, G. S. and Storr, V. H.
Wider Reading Article

The Coronavirus crisis in B2B settings: Crisis…

by Cortez, R. M. and Johnston, W. J.
Wider Reading Article

A survey of digital B2B platforms and…

by Mourtzis, D., Angelopoulos, J., and Panopoulos, N.
Wider Reading Article

B2B purchase engagement: Examining the key…

by Nyadzayo, M. W., Casidy, R., and Thaichon, P.
Wider Reading Article

Main theoretical consumer behavioural models. A…

by Paz, M. D. R. and Vargas, J. C. R.
Wider Reading Article

Hiring for sales success: The emerging importance…

by Peesker, K. M., Kerr, P. D., Bolander, W., Ryals, L. J., Lister, J. A. and Dover, H. F.
Wider Reading Article

Factor affecting consumer buying behaviour: A…

by Qazzafi, S.
Wider Reading Article

The psychology of resistance to change: The…

by Rehman, N., Mahmood, A., Ibtasam, M., Murtaza, S. A., Iqbal, N. and Molnár, E.
Wider Reading Article

New business models in circular economy: A…

by Van Boerdonk, P. J. M. et al.
Wider Reading Article

When and how mobile payment platform…

by Wu, M., Liu, Y., Chung, H. F. L., and Guo, S.
Wider Reading Article

Buyer-supplier matching in online B2B marketplace…

by Yoon, Y. L., Yoon, Y., Nam, H., and Choi, J.
Wider Reading Article

Impact of Forensic Marketing on Consumer Behavior…

by Abdulsalam, T.A., Tajudeen, R.B., Ogungbemi, S.S. and Francis, E.
Wider Reading Website

Sustainability and Risk Practices: A blueprint…

by Blaufelder, C., Levy, C., Mannion, P., & Pinner, D.
Wider Reading Article

The trust model of enterprise purchasing for B2B…

by Chang, Y. Y., Lin, S. C., Yen, D. C., and Hung, J. W.
Wider Reading Article

Business relationships in the industrial network…

by Ojansivu, I., Hermes, J., and Laari-Salmela, S.
Wider Reading Article

Corporate branding and value creation for…

by Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. and Eng, T. Y.
Wider Reading Article

How B2B platform improves Buyers’ performance:…

by Zhou, L., Mao, H., Zhao, T., Wang, V.L., Wang, X. and Zuo, P.
Wider Reading Article

Extending B2B brands into the B2C market: Whether…

by Zhou, Z., Ding, Y., Feng, W., and Ke, N.
Wider Reading Video

Consumer Behavior & The Consumer Decision…

by Wolters World
Wider Reading Article

Social media in B2B sales: Why and when does…

by Bowen, M., Lai-Bennejean, C., Haas, A. and Rangarajan, D.
Wider Reading Article

Fair share? Equality and equity in American…

by Brutger, R. and Rathbun, B.
Wider Reading Article

How digitalized interactive platforms create new…

by He, J. and Zhang, S.
Wider Reading Article

Win–win denial: The psychological underpinnings…

by Johnson, S. G., Zhang, J. and Keil, F. C.
Wider Reading Article

External diffusion of B2B e-procurement and firm…

by Kumar, N. and Ganguly, K. K.
Wider Reading Article

Transformative marketing in the new normal: A…

by Lim, W. M.
Wider Reading Article

The impact of impulse buying on retail markets in…

by Soelton, M., Ramli, Y., Wahyono, T., Saratian, E. T. P., Oktaviar, C. and Mujadid, M.
Wider Reading Article

Factors Influencing the Consumer Research Process…

by Toha, M. and Supriyanto, S.
Wider Reading Article

Psychological factors and consumer behaviour…

by Di Crosta, A., Ceccato, I., Marchetti, D., La Malva, P., Maiella, R., Cannito, L., Cipi, M., Mammarella, N., Palumbo, R., Verrocchio, M. C., Di Domenico, A. and Palumbo, R.
Wider Reading Article

More is not always better: The impact of value co…

by Gligor, D. M. and Maloni, M. J.
Wider Reading Article

Effects of customer value and service quality on…

by Haghkhah, A., Rasoolimanesh, S. M. and Asgari, A. A.
Wider Reading Article

Green marketing strategies, environmental…

by Kaur, B., Gangwar, V. P., and Dash, G.
Wider Reading Article

Theoretical Exploration of Consumer Behavior

by Khegay, E. and Aubakirov, S.
Wider Reading Article

Digital Content Marketing: Conceptual Review and…

by Lopes, A. and Casais, B
Wider Reading Article

The impact of e-marketplace on the B2b…

by Loro, C. and Mangiaracina, R.
Wider Reading Article

The impact of platform protection insurance on…

by Luo, X., Tong, S., Lin, Z., and Zhang, C.
Wider Reading Article

The future of the corporation and the economics…

by Mayer, C.
Wider Reading Article

How companies evaluate the ROI of social media…

by Silva, S.C., Duarte, P.A.O. and Almeida, S.R.
Wider Reading Article

Innovation activity and the outcomes of B2C, B2B…

by Skare, M., Gavurova, B., and Rigelsky, M.

Lesson 6

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Arturi, T. and Edmundson-Bird, D.
Essential Resource Video

Key Metrics in Digital Marketing: Improve Your…

by Marketing Explained
Essential Resource Video

KPI in Marketing – Everything You Need To Know

by Marketing Explained
Essential Resource Website

Marketing KPIs: Complete Guide for Marketers 2025

by Linker, E.
Essential Resource Website

11 Data Visualization Techniques for Every Use-…

by Luna, J. C.
Essential Resource Video

Seeing Data: What is data visualisation?

by Sociological Studies Sheffield
Essential Resource Video

What is a KPI?

by Surfside PPC
Essential Resource Website

Top 10 Marketing Analytics Case Studies [2025]

by Team DigitialDefynd
Essential Resource Video

How to Align Your Marketing and Business Goals

by Sales and Marketing Training by IMPACT
Essential Resource Video

Effective Metrics in Digital Marketing - How to…

by Semrush
Wider Reading Article

Creating business value with process mining.

by Badakhshan, P., Wurm, B., Grisold, T., Geyer-Klingeberg, J., Mendling, J. and Vom Brocke, J.
Wider Reading Article

Online influencer marketing

by Leung, F. F., Gu, F. F. and Palmatier, R.W.
Wider Reading Article

Social media marketing strategy: definition,…

by Li, F., Larimo, J., and Leonidou, L. C.
Wider Reading Article

Cloud-based big data analytics for customer…

by Liu, Y., Soroka, A., Han, L., Jian, J. and Tang, M.
Wider Reading Article

Machine learning and A.I. in marketing –…

by Ma, L. and Sun, B.
Wider Reading Article

A Survey for Investigating Key Performance…

by Ghahremani-Nahr, J. and Nozari, H.

Lesson 7

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Content Marketing Tutorial – How to calculate ROI

by LinkedIn Learning
Essential Resource Video

Marketing Campaign Metrics - Measuring the…

by Marketing Analytics with Christina Inge
Essential Resource Website

How to Improve Marketing ROI

by Cint
Essential Resource Video

About Short-Term Profit and ROI Optimization

by Crealytics
Essential Resource Video

What is Marketing ROI?

by Explania
Essential Resource Video

Iterative Marketing Podcast Ep. 6: Marketing…

by Iterative Marketing Podcast
Essential Resource Video

How to Optimize Your Spending for Maximum ROI |…

by Nomadz
Essential Resource Video

How to Optimize Performance Max Campaigns for…

by Young, A.
Wider Reading Article

Exploring the revolution in healthcare systems…

by Haleem, A., Javaid, M., Singh, R. P., and Suman, R.
Wider Reading Article

Social media marketing strategy: definition,…

by Li, F., Larimo, J., and Leonidou, L. C.
Wider Reading Article

Artificial intelligence (A.I.) applications for…

by Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P. and Suman, R.

Lesson 8

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Generative A.I. is creating custom advertisements…

by CNBC Television
Essential Resource Video

What is Programmatic Advertising?

by Publift
Essential Resource Video

How to Achieve Personalization at Scale with…

by Ramesh, R.
Essential Resource Website

AI In Marketing: 4 Real-World Examples And Case…

by Liaquat, A.
Essential Resource Video

#1 Benefits on Programmatic Advertising for…

by ProgrammaticAdvertising
Essential Resource Video

Ethical Considerations in AI-Driven Marketing

by Dastmyer SEO
Essential Resource Video

Are AI and AR the Future of Advertising?

by DW Shift
Essential Resource Video

What Is AI? | Artificial Intelligence | What is…

by SimpliLearn
Wider Reading Article

Artificial intelligence regulation: a framework…

by de Almeida, P. G. R., dos Santos, C. D., and Farias, J. S.
Wider Reading Article

How artificial intelligence will affect the…

by Guha, A., Grewal, D., Kopalle, P. K., Haenlein, M., Schneider, M. J., Jung, H., Moustafa, R., Hegde, D. R. and Hawkins, G.
Wider Reading Article

How to maximize clicks for display advertisement…

by Singh, V., Nanavati, B., Kar, A. K., and Gupta, A.
Wider Reading Article

Health-Related content of tv and radio…

by Wierzejska, R. E., Wiosetek-Reske, A., Siuba-Strzelińska, M. and Wojda, B.

Lesson 9

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Marketing - Methods for Collecting Data

by The Business Professor
Essential Resource Website

7 Real-World Examples Of Data Mining In Business…

by Valcheva, S.
Essential Resource Video

Predictive Analytics in Marketing | Analytics of…

by Analytics of Life
Essential Resource Video

Business Analytics and Big Data: The Next…

by Capgemini
Essential Resource Video

Data mining for marketing

by Easy Marketing
Essential Resource Video

AI for Marketing and Growth #1 - Predictive…

by Growth Tribe
Essential Resource Video

The Importance of Big Data and Analytics in…

by Multiview
Essential Resource Video

The Power of Text Mining Techniques for Consumer…

by Osti, R.
Wider Reading Article

A survey on data‐efficient algorithms in big data…

by Adadi, A.

Lesson 10

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Video

Augmented Reality in Ecommerce Industry: How Does…

by Apptunix - App Development Company
Essential Resource Video

Extended Reality for Immersive Marketing. AR…

by DevDen Creative Solutions
Essential Resource Video

The Future of Augmented Reality (2030)

by Future Business Tech
Essential Resource Website

13 Creative Augmented Reality Examples & Use…

by Poetker, B.
Essential Resource Video

What is Augmented reality and how does it work?

by Resco
Essential Resource Video

Challenges and Opportunities in Implementing XR,…

by The Student Success Coach
Wider Reading Article

A review on augmented reality authoring toolkits…

by Dengel, A. et al.
Wider Reading Other

14 Examples of Augmented Reality Experiences.

by Gilliand, N. and Sentence, R.
Wider Reading eBook

Geopolitics of Digital Heritage

by Grincheva, N. and Stainforth, E