Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Website

SOSTAC Examples: A Proven Plan for Strategic…

by Broadhurst, M.
Essential Resource Website

Technology over the long run: zoom out to see how…

by Roser, M.
Essential Resource Website

A timeline of technology transformation: How has…

by Roser, M.
Essential Resource Video

The Untold Story of Netflix: From DVD Rentals to…

by Journey to Success: Untold Stories
Essential Resource Website

The Evolution of Netflix: From Renting DVDs to…

by Global Lancers
Essential Resource Video

How great leaders inspire action | Simon Sinek |…

by TED
Essential Resource Article

Traditional Marketing Versus Digital Marketing

by Simona, P. and Urziceanu, R.
Essential Resource Website

A Case Study on Netflix Marketing Strategy

by Arun, R.
Essential Resource Video

How Social Media is Changing the Way We Do…

by TED
Essential Resource Video

Digital Marketing In 5 Minutes | What Is Digital…

by Simplilearn
Essential Resource Video

Digital Marketing in 5 Minutes: What is Digital…

by Hummus, S.
Essential Resource eBook

B2B Digital Marketing Strategy: How to Use New…

by Hall, S.

Lesson 2

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource eBook

Digital Marketing Strategy: An Integrated…

by Kingsnorth, S.
Essential Resource eBook

Video marketing: create engaging video campaigns…

by Mowat, J.
Essential Resource Video

Content Marketing VS social media Marketing (What…

by Elvira, M.
Essential Resource Video

What is email marketing?

by Marketing Explained

Lesson 4

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing. Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

How does behavioral Economics relate to digital…

by Hikov, V.

Lesson 7

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Video

How to Optimize Performance Max Campaigns for…

by Young, A.
Essential Resource Video

How to Optimize Your Spending for Maximum ROI |…

by Nomadz
Essential Resource Video

Iterative Marketing Podcast Ep. 6: Marketing…

by Iterative Marketing Podcast
Essential Resource Video

What is Marketing ROI?

by Explania
Essential Resource Video

About Short-Term Profit and ROI Optimization

by Crealytics
Essential Resource Website

How to Improve Marketing ROI

by Cint
Essential Resource Video

Content Marketing Tutorial – How to calculate ROI

by LinkedIn Learning
Essential Resource Video

Marketing Campaign Metrics - Measuring the…

by Marketing Analytics with Christina Inge

Lesson 8

Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Generative A.I. is creating custom advertisements…

by CNBC Television
Essential Resource Video

What is Programmatic Advertising?

by Publift
Essential Resource Video

How to Achieve Personalization at Scale with…

by Ramesh, R.
Essential Resource Video

What Is AI? | Artificial Intelligence | What is…

by SimpliLearn
Essential Resource Video

Are AI and AR the Future of Advertising?

by DW Shift
Essential Resource Video

Ethical Considerations in AI-Driven Marketing

by Dastmyer SEO
Essential Resource Video

#1 Benefits on Programmatic Advertising for…

by ProgrammaticAdvertising
Essential Resource Website

AI In Marketing: 4 Real-World Examples And Case…

by Liaquat, A.

Lesson 9

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Video

The Power of Text Mining Techniques for Consumer…

by Osti, R.
Essential Resource Website

7 Real-World Examples Of Data Mining In Business…

by Valcheva, S.
Essential Resource Video

The Importance of Big Data and Analytics in…

by Multiview
Essential Resource Video

AI for Marketing and Growth #1 - Predictive…

by Growth Tribe
Essential Resource Video

Data mining for marketing

by Easy Marketing
Essential Resource Video

Business Analytics and Big Data: The Next…

by Capgemini
Essential Resource Video

Marketing - Methods for Collecting Data

by The Business Professor
Essential Resource Video

Predictive Analytics in Marketing | Analytics of…

by Analytics of Life

Lesson 10

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D., Hemphill, T. and Edmundson-Bird, D.
Essential Resource Video

Augmented Reality in Ecommerce Industry: How Does…

by Apptunix - App Development Company
Essential Resource Video

Extended Reality for Immersive Marketing. AR…

by DevDen Creative Solutions
Essential Resource Video

The Future of Augmented Reality (2030)

by Future Business Tech
Essential Resource Website

13 Creative Augmented Reality Examples & Use…

by Poetker, B.
Essential Resource Video

What is Augmented reality and how does it work?

by Resco
Essential Resource Video

Challenges and Opportunities in Implementing XR,…

by The Student Success Coach