Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Consumer Behaviour

by Management Adda
Essential Resource Video

Marketing Strategy VS Marketing Tactics (What’s…

by Adam Erhart
Wider Reading Website

The 4 Types of Data Analytics - KDnuggets

by Maydon, T.

Lesson 2

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Deterministic vs Probabilistic Model

by Shakarah McCrae
Essential Resource Video

Price Elasticity - Learn Customer Analytics

by 365 Data Science
Essential Resource Video

How To Understand Elasticity (Economics)

by Market Power
Essential Resource Article

Measuring Consumer and Competitive Impact with…

by Steenburgh, T.

Lesson 3

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Article

Analysis of consumer behavior affecting consumer…

by Abdu, G. and Purwanto, P.
Essential Resource Video

Multicollinearity

by Ben Lambert
Essential Resource Article

Using the logistic regression model in supporting…

by Constantin, C.
Essential Resource Website

Lift Chart (Analysis Services - Data Mining) |…

by Microsoft Learn
Essential Resource Video

Excel at Data Mining - Your First Lift Chart

by StatSlice Systems

Lesson 4

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Introduction to Survival Analysis [1/8]

by zedstatistics
Essential Resource Video

Survival Analysis [2/8] - Censoring and…

by zedstatistics
Essential Resource Website

Modeling Censored Time-to-Event Data Using Pyro,…

by Peng, H. and Obermeyer, F.

Lesson 5

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Article

Fixed or random effects meta-analysis? Common…

by Tufanaru, C. et al.
Essential Resource Video

Fixed and random effects with Tom Reader

by University of Nottingham
Essential Resource Video

Hausman test for Random Effects vs Fixed Effects

by Ben Lambert
Essential Resource Video

Panel Data Regression 1of9 – Introduction

by Pat Obi
Essential Resource Article

Factor Models in Panels with Cross-sectional…

by Cavatorta, E. and Smith, R.
Wider Reading eBook

Principles of Marketing

by Kotler, P., Armstrong, G., and Balasubramanian, S.

Lesson 6

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

GCSE Maths – What Are Simultaneous Equations

by Cognito
Essential Resource Video

ECO375F – 5.1 – Definition of consistency

by Help for Economics
Essential Resource Video

The Variability (precision) of Unbiased Estimators

by MathAdamSpiegler
Essential Resource Video

Biased and unbiased samples

by Scam Squad

Lesson 7

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

How To Find Your Target Audience | Target Market…

by Adam Erhart

Lesson 8

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Article

An integrated model of marketing knowledge – a…

by Zebal, M., Ferdous, A. and Chambers, C.
Essential Resource Website

Customer Clustering: Cluster Segmentation…

by Optimove
Essential Resource Article

A Primer on Latent Class Analysis

by Law, E. H. and Harrington, R. L.
Essential Resource Video

k-Means Cluster Analysis

by DATAtab

Lesson 9

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

p value | Hypothesis testing

by Quick Biochemistry Basics
Essential Resource Article

Epistemic corruption, the pharmaceutical industry…

by Sismondo, S.
Essential Resource Video

04 Sampling Population Sample and Generalizability

by Prof. Nikki Hozack

Lesson 10

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

A Beginners Guide To The Data Analysis Process

by CareerFoundry
Essential Resource Article

Who will benefit from big data? Farmers’…

by Zhang, A. et al.
Essential Resource Video

What is a Data Source (Simply Explained)

by EngineeredUpgrade
Essential Resource Website

Edward Snowden: the whistle-blower behind the NSA…

by Greenwald, G., MacAskill, E., and Poitras, L
Essential Resource Video

Big Data In 5 Minutes | What Is Big Data?| Big…

by Simplilearn
Essential Resource Video

Philip Evans: How data will transform business |…

by TED
Essential Resource Article

Big data: A fashionable topic with(out)…

by Buhl, H. U. et al.