Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Article

Formulating brand strategy

by De Chernatony, L.
Essential Resource Video

eBay: Managing the Brand through Transformation

by Interbrand
Essential Resource Website

Brands build trust through media spend

by Barnett, M.
Essential Resource Website

Hyundai shifts gear with move to quality

by The Engineering Economist
Essential Resource Article

Decline and variability in brand loyalty

by Dekimpe, M. G. et al.
Essential Resource Article

How competitive forces shape strategy

by Porter, M. E.
Essential Resource Website

Reader’s digest most trusted brands

by Goodman, E.,
Wider Reading Website

PepsiCo’s ‘strong’ brand and innovation…

by Jefferson, M.
Wider Reading eBook

Luxury Brand Management in Digital and…

by Chevalier, M. and Mazzalovo, G.
Wider Reading eBook

Strategic Brand Management and Development

by Lalaounis, S.
Wider Reading eBook

Brand Management

by Beverland, M. and Cankurtaran, P.

Lesson 2

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

What Is Brand Positioning? [With Examples]

by Brand Master Academy
Essential Resource Video

What is Brand Equity? (And Why You Should Grow It)

by Brand Master Academy
Essential Resource Video

Philip Kotler on the importance of brand equity

by LeadersIn
Essential Resource Website

7 Ways To Increase Brand Awareness and Build Your…

by Philip VanDusen
Essential Resource Article

Competitive reactions to product quality…

by Lemmink, J. and Kaspar, H.
Essential Resource Article

Domain-specific market segmentation

by Van Raaji, W. F. and Verhallen, T. M. M.
Wider Reading eBook

Managing brand equity

by Aaker, D. A.
Wider Reading eBook

Brand equity and advertising

by Aaker, D. A. and Biel, A.
Wider Reading Website

Brands build trust through media spend

by Barnett, M.
Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.
Wider Reading Website

Bezos, Jeff

by Gale Encyclopaedia of E-Commerce

Lesson 3

Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Principles of marketing

by Kotler, P. T. et al.
Essential Resource Video

What is Marketing Mix, 7P's of marketing

by Management Adda
Essential Resource Website

The new consumer decision journey

by Edelman, D. and Singer, M.
Essential Resource Video

The Promotional Mix Explained | McDonald's…

by Two Teachers
Essential Resource Article

Win the brand relevance battle and then build…

by Aaker, D. A.
Wider Reading Website

Brands build trust through media spend

by Barnett, M.
Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.
Wider Reading Website

A complete guide to successful brand positioning.

by Patel, S

Lesson 4

Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Essential Resource Video

Build Your Marketing Strategy Using RACE Model

by Business Simplified
Essential Resource Video

Rebranding Your Business: When to Know It's…

by Visme
Essential Resource Video

The RACE Marketing Planning Framework

by Dr Dave - Dr Dave Chaffey
Essential Resource Website

Top 10 Reasons to Rebrand Your Business (…

by Leadem, R.
Wider Reading Website

Brands build trust through media spend

by Barnett, M.
Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.

Lesson 5

Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Essential Resource Video

What Is Brand Dilution?

by Brand Master Academy
Essential Resource Video

What Is A Brand Extension Strategy?

by Brand Master Academy
Essential Resource Website

Chicken fingers: Trying out the KFC nail polish

by BBC News
Essential Resource Website

The Failure Awards for defunct branding | #1…

by Eborn, A.
Essential Resource Video

Whiteboard Wednesday - Brand Stretching

by AJ Mastermind
Essential Resource Website

Moleskine’s Brand Extension: A Café For The…

by Wright, A.,
Essential Resource Website

Brand Extension: Vespa Launches Its First Perfumes

by Andrivet, M.
Essential Resource Article

The simple economics of brand stretching

by Pepall, L. M. and Richards, D. J.
Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.
Wider Reading Website

Brands build trust through media spend

by Barnett, M.
Wider Reading Website

13 of the Most (& Least) Successful Brand…

by Chi, C.

Lesson 6

Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Essential Resource Video

What is brand positioning? [With Examples]

by Brand Master Academy
Essential Resource Video

Steve Jobs' Marketing PHILOSOPHY That WORKS!

by Carmichael, E.
Essential Resource Video

DollarShaveClub.com - Our Blades Are F***ing Great

by Dollar Shave Club
Wider Reading Website

What is Strategic Brand Management?

by Houraghan, S
Wider Reading Website

Product Positioning Process – Steps in Product…

by MSG Team
Wider Reading Website

Online branding: A digital centric approach to…

by Wright, G.,
Wider Reading Website

Brand Mapping: An effective and efficient tool…

by Cohen, B
Wider Reading Website

A Simple Definition of Brand Positioning.

by Marion.
Wider Reading Website

A complete guide to successful brand positioning.

by Patel, S

Lesson 7

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Article

Global Brand Building and Management in the…

by Benedict, J. and Steenkamp, E.M.
Essential Resource Website

The Kit Kat in Japan, a Transliteration Success.

by Vandenberg, L.
Essential Resource Website

How Football Clubs Are Building Global Brand…

by European Business Review
Essential Resource eBook

Aaker on Branding: 20 Principles that Drive…

by Aaker, D. A.
Essential Resource Video

Coca-Cola 2016 Wrong Guest TVC featuring Deepika…

by Coca-Cola
Essential Resource Video

NIGERIA UNITED - COCA COLA AFCON 2019

by Coca-Cola Nigeria
Wider Reading Article

The Lure of Global Branding

by Aaker, D. and Joachimsthaler. E

Lesson 8

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

Brand Image vs Brand Identity with Examples! (…

by Landis-Eigsti, J.
Essential Resource Website

Netflix New Logo Animation 2019

by Netflix
Essential Resource Website

Design and Branding Guidelines

by Spotify for Developers
Wider Reading Video

Beginning Graphic Design: Branding & Identity

by Learn Free
Wider Reading eBook

Aaker on Branding: 20 Principles that Drive…

by Aaker, D. A.
Wider Reading Video

Business Ethics – The Impact of Ethics on Business

by Two Teachers
Wider Reading Website

How to develop a unique (and memorable) brand…

by Wheeler, K.
Wider Reading Website

Audio Branding. Now is the time for Brands to…

by De Lucia, M.
Wider Reading Website

How To Create A Strategic Brand Identity Design (…

by Houraghan, S.
Wider Reading Website

Brand Image vs Brand Identity: With Examples…

by Landis-Eigsti, J.
Wider Reading Website

SWOT Analysis: Understanding Your Business,…

by Dunne, K. and Jackson, K.
Wider Reading Website

Create A Brand Identity Design [Brand Strategy…

by Brand Master Academy

Lesson 9

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Article

Organisational values in managerial communication

by Malbasic, I. and Brcic, R.
Essential Resource Article

Competing with ‘soft’ issues - from managing the…

by Dobers, P. and Wolff, R.
Essential Resource Video

Business Ethics – The Impact of Ethics on Business

by Two Teachers
Wider Reading Article

Make your values mean something

by Lencioni, P. M.
Wider Reading Website

Values-based Leadership Transforms Organizational…

by Primeast
Wider Reading Website

Ethics give competititve edge

by Mhondera, B.

Lesson 10

Key Text eBook

Marketing Management

by Kotler, P. and Keller, K. L.
Key Text eBook

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

Domino’s Pizza Turnaround

by Domino's Pizza
Essential Resource Video

Brand Elements – Types of Brand elements and…

by Marketing91
Essential Resource Video

What Is A Brand Audit [+ How It Gets You Clients]

by Brand Master Academy