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BUS5019

Managing Brands

All the reading and resources from your modules, all in one place

Reading List Category

Key Text

Essential Resource

Wider Reading

Resource Type

Article

Audio

Case Law

Case Study

eBook

Legislation

Other

Video

Website

Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 1

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Article

Formulating brand strategy

by De Chernatony, L.

Essential Resource Video

eBay: Managing the Brand through Transformation

Essential Resource Website

Brands build trust through media spend

Essential Resource Website

Hyundai shifts gear with move to quality

by The Engineering Economist

Essential Resource Article

Decline and variability in brand loyalty

by Dekimpe, M. G. et al.

Essential Resource Article

How competitive forces shape strategy

by Porter, M. E.

Essential Resource Website

Reader’s digest most trusted brands

by Goodman, E.,

Wider Reading Website

PepsiCo’s ‘strong’ brand and innovation…

by Jefferson, M.

Wider Reading eBook

Luxury Brand Management in Digital and…

by Chevalier, M. and Mazzalovo, G.

Wider Reading eBook

Strategic Brand Management and Development

by Lalaounis, S.

Wider Reading eBook

Brand Management

by Beverland, M. and Cankurtaran, P.

Lesson 2

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Video

What Is Brand Positioning? [With Examples]

by Brand Master Academy

Essential Resource Video

What is Brand Equity? (And Why You Should Grow It)

by Brand Master Academy

Essential Resource Video

Philip Kotler on the importance of brand equity

Essential Resource Website

7 Ways To Increase Brand Awareness and Build Your…

by Philip VanDusen

Essential Resource Article

Competitive reactions to product quality…

by Lemmink, J. and Kaspar, H.

Essential Resource Article

Domain-specific market segmentation

by Van Raaji, W. F. and Verhallen, T. M. M.

Wider Reading eBook

Managing brand equity

by Aaker, D. A.

Wider Reading eBook

Brand equity and advertising

by Aaker, D. A. and Biel, A.

Wider Reading Website

Brands build trust through media spend

Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.

Wider Reading Website

Bezos, Jeff

by Gale Encyclopaedia of E-Commerce

Lesson 3

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Principles of marketing

by Kotler, P. T. et al.

Essential Resource Video

What is Marketing Mix, 7P's of marketing

by Management Adda

Essential Resource Website

The new consumer decision journey

by Edelman, D. and Singer, M.

Essential Resource Video

The Promotional Mix Explained | McDonald's…

by Two Teachers

Essential Resource Article

Win the brand relevance battle and then build…

by Aaker, D. A.

Wider Reading Website

Brands build trust through media spend

Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.

Wider Reading Website

A complete guide to successful brand positioning.

Lesson 4

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Marketing Management

by Kotler, P. and Keller, K. L.

Essential Resource Video

Build Your Marketing Strategy Using RACE Model

by Business Simplified

Essential Resource Video

Rebranding Your Business: When to Know It's…

Essential Resource Video

The RACE Marketing Planning Framework

by Dr Dave - Dr Dave Chaffey

Essential Resource Website

Top 10 Reasons to Rebrand Your Business (…

Wider Reading Website

Brands build trust through media spend

Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.

Lesson 5

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Marketing Management

by Kotler, P. and Keller, K. L.

Essential Resource Video

What Is Brand Dilution?

by Brand Master Academy

Essential Resource Video

What Is A Brand Extension Strategy?

by Brand Master Academy

Essential Resource Website

Chicken fingers: Trying out the KFC nail polish

Essential Resource Website

The Failure Awards for defunct branding | #1…

Essential Resource Video

Whiteboard Wednesday - Brand Stretching

by AJ Mastermind

Essential Resource Website

Moleskine’s Brand Extension: A Café For The…

Essential Resource Website

Brand Extension: Vespa Launches Its First Perfumes

by Andrivet, M.

Essential Resource Article

The simple economics of brand stretching

by Pepall, L. M. and Richards, D. J.

Wider Reading Website

P&G Scales Up Global Ambitions

by Mitchell, A.

Wider Reading Website

Brands build trust through media spend

Wider Reading Website

13 of the Most (& Least) Successful Brand…

Lesson 6

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Marketing Management

by Kotler, P. and Keller, K. L.

Essential Resource Video

What is brand positioning? [With Examples]

by Brand Master Academy

Essential Resource Video

Steve Jobs' Marketing PHILOSOPHY That WORKS!

by Carmichael, E.

Essential Resource Video

DollarShaveClub.com - Our Blades Are F***ing Great

by Dollar Shave Club

Wider Reading Website

What is Strategic Brand Management?

by Houraghan, S

Wider Reading Website

Product Positioning Process – Steps in Product…

Wider Reading Website

Online branding: A digital centric approach to…

Wider Reading Website

Brand Mapping: An effective and efficient tool…

Wider Reading Website

A Simple Definition of Brand Positioning.

Wider Reading Website

A complete guide to successful brand positioning.

Lesson 7

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Article

Global Brand Building and Management in the…

by Benedict, J. and Steenkamp, E.M.

Essential Resource Website

The Kit Kat in Japan, a Transliteration Success.

by Vandenberg, L.

Essential Resource Website

How Football Clubs Are Building Global Brand…

by European Business Review

Essential Resource eBook

Aaker on Branding: 20 Principles that Drive…

by Aaker, D. A.

Essential Resource Video

Coca-Cola 2016 Wrong Guest TVC featuring Deepika…

Essential Resource Video

NIGERIA UNITED - COCA COLA AFCON 2019

by Coca-Cola Nigeria

Wider Reading Article

The Lure of Global Branding

by Aaker, D. and Joachimsthaler. E

Lesson 8

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Video

Brand Image vs Brand Identity with Examples! (…

by Landis-Eigsti, J.

Essential Resource Website

Netflix New Logo Animation 2019

Essential Resource Website

Design and Branding Guidelines

by Spotify for Developers

Wider Reading Video

Beginning Graphic Design: Branding & Identity

Wider Reading eBook

Aaker on Branding: 20 Principles that Drive…

by Aaker, D. A.

Wider Reading Video

Business Ethics – The Impact of Ethics on Business

by Two Teachers

Wider Reading Website

How to develop a unique (and memorable) brand…

Wider Reading Website

Audio Branding. Now is the time for Brands to…

by De Lucia, M.

Wider Reading Website

How To Create A Strategic Brand Identity Design (…

by Houraghan, S.

Wider Reading Website

Brand Image vs Brand Identity: With Examples…

by Landis-Eigsti, J.

Wider Reading Website

SWOT Analysis: Understanding Your Business,…

by Dunne, K. and Jackson, K.

Wider Reading Website

Create A Brand Identity Design [Brand Strategy…

by Brand Master Academy

Lesson 9

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Article

Organisational values in managerial communication

by Malbasic, I. and Brcic, R.

Essential Resource Article

Competing with ‘soft’ issues - from managing the…

by Dobers, P. and Wolff, R.

Essential Resource Video

Business Ethics – The Impact of Ethics on Business

by Two Teachers

Wider Reading Article

Make your values mean something

by Lencioni, P. M.

Wider Reading Website

Values-based Leadership Transforms Organizational…

Wider Reading Website

Ethics give competititve edge

by Mhondera, B.

Lesson 10

Marketing Management

by Kotler, P. and Keller, K. L.

Strategic brand management: Building, measuring,…

by Keller, K. L. and Swaminathan, V.

Essential Resource Video

Domino’s Pizza Turnaround

by Domino's Pizza

Essential Resource Video

Brand Elements – Types of Brand elements and…

Essential Resource Video

What Is A Brand Audit [+ How It Gets You Clients]

by Brand Master Academy

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