Reading List Category
Resource Type
Lesson

Lesson 1

Key Text Website

5 Successful Social Media Campaigns You Can Learn…

by Digital Marketing Institute.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Wider Reading Website

Building an Effective Digital Marketing Strategy

by Healy, A.
Wider Reading Website

Need to create a winning marketing campaign?

by Mangles, C.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Website

What is Web 2.0 – Design Patterns and business…

by O’Reilly, T.
Wider Reading Website

Old Spice: Smell Like a Man, Man [Online].…

by Wieden and Kennedy

Lesson 2

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Website

Customer Service Tweets From 10 Brands Doing…

by Bernazzani Baron, S.
Wider Reading Website

Social media and body image: The stats

by Dove
Wider Reading Website

How to become a successful social media consultant

by Hill, C.

Lesson 3

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute
Wider Reading Article

How to define SMART marketing objectives

by Chaffey, D.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Article

How to Use Hootsuite in 15 Minutes

by Hootsuite
Wider Reading Article

The Best Social Media Metrics to Focus On

by Digital Marketing Institute.

Lesson 4

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text Website

17 Best Content Marketing Examples to Boost Your…

by Brockbank, J.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Essential Resource Website

Make My Persona

by HubSpot.
Essential Resource Website

Dove and Twitter #speakbeautiful

by Shorty Awards.
Wider Reading Website

How to integrate social media in a true omni-…

by Lemin, D. Tooker, H. and Pham, L.
Wider Reading Website

Audience ad targeting

by Meta,
Wider Reading Website

What Is Content Marketing?

by Content Marketing Institute.
Wider Reading Website

Video Marketing Statistics 2022

by Wyzowl.
Wider Reading Website

7 Types of Social Media and How Each Can Benefit…

by Isreal, S.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.

Lesson 5

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text Website

The best times to post on social media

by Discover Social.
Key Text Website

Social media copywriting: How to compose text for…

by Zantel-Weiner, A.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Website

What is it like to work as a digital marketer in…

by Digital Marketing Institute

Lesson 6

Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text Website

RACE marketing model

by Chaffey, D
Key Text Website

Social Listening: The Best Way To Understand Your…

by Christison, C
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Wider Reading Website

How to create a social media report

by McLachlan, S.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Website

Hootsuite Homepage

by Hootsuite.
Wider Reading Website

Talkwalker Homepage

by Talkwalker.
Wider Reading Website

Sproutsocial Homepage

by SproutSocial.
Wider Reading Website

Agora Pulse Homepage

by Agora Pulse.
Wider Reading Audio

Social Media ROI: How to Measure Your Social…

by Stelzner, M.
Wider Reading Website

Zoho Social Homepage

by Zoho Social.
Wider Reading Website

Brand 24 Homepage

by Brand 24.
Wider Reading Website

Mention Homepage

by Mention.

Lesson 7

Key Text Website

10 Types of Niche Influencers You’ve Never Heard…

by Donawerth, S.
Key Text Website

13 Influencer Marketing Campaigns to Inspire and…

by Hesterberg, K.
Key Text Website

12 niche influencer communities you’ll want to…

by Aubagna, M.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Essential Resource Audio

How to Create Partnerships that Reach The Masses

by Solomon, J.
Wider Reading Website

A Framework for Identifying Social Media…

by Shift Communications.
Wider Reading Website

Why People Block Ads (And What It Means for…

by An, M.
Wider Reading Website

Why YouTube stars are more influential than…

by O’Neil-Hart, C. and Blumenstein, H.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Other

Anywhere the Eye Can See, It’s Likely to See an Ad

by Story, L.
Wider Reading Article

How Influencer Marketing Can Pump Up Your Content…

by Digital Marketing Institute,
Wider Reading Website

Consumer Trust in Online, Social and Mobile…

by Nielson.
Wider Reading Article

Charisma in everyday life: Conceptualization and…

by Tskhay, K. O., Zhu, R., Zou, C., and Rule, N. O.

Lesson 9

Key Text Website

11 Social Media Trends Marketers Should Watch in…

by Bretous, M.
Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text Website

How Artificial Intelligence Can Transform…

by Zulawski, K.
Wider Reading Article

Government Horizon Scanning

by House of Commons.
Wider Reading Website

10 Expert Predictions on the Future of Social…

by Kingsnorth, S.
Wider Reading Article

Artificial intelligence: A modern Approach

by Russell, S. and Norvig, P
Wider Reading Website

What is Artificial Intelligence?

by McCarthy. J.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Article

Status of Social Commerce Report

by The Influencer Marketing Factory.
Wider Reading Article

Shops on Facebook and Instagram

by Meta.

Lesson 10

Key Text eBook

Digital Marketing

by Chaffey, D. Ellis-Chadwick, F. and Abed-Rabbo, M.
Key Text Website

SOSTAC marketing planning model guide and the…

by Chaffey, D.
Essential Resource Website

5 Ways That Social Listening Builds The Brand…

by Shydlovich, E.
Wider Reading eBook

Marketing Communications

by Smith, P. and Zook, Z.
Wider Reading Website

What is Content Marketing?

by Content Marketing Institute.
Wider Reading Audio

How to Sell More by Saying Less: A Storytelling…

by Stelzner, M.
Wider Reading Website

Using the PESTLE analysis model

by Story. J.
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