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MKT7007

Social Media Marketing

All the reading and resources from your modules, all in one place

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Lesson

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Lesson 1

Key Text Website

5 Successful Social Media Campaigns You Can Learn…

by Digital Marketing Institute.

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Lesson 2

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute.

Lesson 3

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute

Lesson 4

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Key Text Website

17 Best Content Marketing Examples to Boost Your…

by Brockbank, J.

Essential Resource Website

Make My Persona

Essential Resource Website

Dove and Twitter #speakbeautiful

by Shorty Awards.

Lesson 5

Key Text Website

Social media copywriting: How to compose text for…

by Zantel-Weiner, A.

Key Text Website

The best times to post on social media

by Discover Social.

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Lesson 6

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Key Text Website

RACE marketing model

Key Text Website

Social Listening: The Best Way To Understand Your…

by Christison, C

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Lesson 9

Key Text Website

11 Social Media Trends Marketers Should Watch in…

Key Text Website

How Artificial Intelligence Can Transform…

by Zulawski, K.

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Lesson 10

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Key Text Website

SOSTAC marketing planning model guide and the…

Essential Resource Website

5 Ways That Social Listening Builds The Brand…

by Shydlovich, E.

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