Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Consumer Behaviour

by Solomon, M. et al.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text eBook

Essentials of Business Research: A Guide to Doing…

by Wilson, J.
Essential Resource Website

What Is a Marketing Consultant? A 1-Minute Rundown

by Chi, C.
Essential Resource Website

What Skills Do I Need to Be a Marketing…

by Digital Marketing Institute

Lesson 2

Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text eBook

Essentials of Business Research: A Guide to Doing…

by Wilson, J.
Essential Resource Video

Situational Analysis. Digital Marketing Institute

by Mehta, R.
Essential Resource Website

9 Strategic Planning Models and Tools for the…

by Hart, M.

Lesson 3

Key Text eBook

Essentials of Business Research: A Guide to Doing…

by Wilson, J.
Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Essential Resource Website

What we can learn from Don Draper’s carousel pitch

by The Big Idea

Lesson 4

Key Text eBook

Essentials of Business Research: A Guide to Doing…

by Wilson, J.
Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Essential Resource Video

How to write a literature review fast I write a…

by Dr Dee
Essential Resource Video

A detailed introduction to Google Scholar

by The Nature of Writing

Lesson 5

Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text eBook

Essentials of Business Research Methods

by Hair, J. F. Jr. et al.
Key Text eBook

Doing Your Research Project

by Beech, J.
Essential Resource Website

Creative Research Systems

by Survey System
Essential Resource Video

Research Methods 1: Sampling Techniques

by Statistics and Theory
Essential Resource Video

Validity and Reliability Of Research

by Mean That & Authentic Data Science

Lesson 6

Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text eBook

Research Methods and Statistics in Psychology

by Coolican, H.
Key Text eBook

SPSS Explained

by Hinton, P. R. et al.
Essential Resource Video

2x2 Between-Subjects ANOVA in SPSS

by Bartlett, J.
Essential Resource Video

Paired Samples T-Test in SPSS

by Bartlett, J.
Essential Resource Website

Gorilla Getting Started guide

by Gorilla
Essential Resource Video

Gorilla.sc - The Gorilla Experiment Builder in 2…

by Gorilla Support
Essential Resource Video

Parametric and Nonparametric Statistical Tests

by Grande, T. L.

Lesson 7

Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Essential Resource Video

Overview of Qualitative Research Methods

by Office of Research & Doctoral Services

Lesson 8

Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text Website

Ref-N-Write

by Academic Phrase Bank

Lesson 9

Key Text Website

What is Data Visualization?

by Nediger, M.
Essential Resource Website

How to make an infographic

by Canva
Essential Resource Website

Home

by Best 3 Minutes
Essential Resource Video

How to give the perfect pitch - with TEDx speech…

by Beckett, D.
Essential Resource Website

The Best Sales Pitch Isn’t a Pitch at All

by Sunshine, M.

Lesson 10

Key Text eBook

Smart Skills: Presentations

by Kay, F.
Key Text eBook

Presentation Skills

by Weiss, M.
Key Text eBook

Research Methods for Business Students

by Saunders, M. N. K., Lewis, P. and Thornhill, A.
Key Text eBook

Develop Your Presentation Skills

by Theobald, T.
Key Text Website

Effective Public Speaking: Tips & Tricks to…

by Prater, M.
Essential Resource Video

Good Presentation VS Bad Presentation

by Project IDEA
Essential Resource Video

The tribes we lead

by TED
Essential Resource Video

How to avoid death By PowerPoint | David JP…

by TEDx Talks