Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

User Experience Design

by Allanwood. G. and Beare, P
Key Text eBook

Designing the User Interface: Strategies for…

by Schneiderman, B. et al.
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Customer Experience Innovation: How to Get a…

by Dew, R. and Allen, C
Key Text eBook

User Interface Design: Bridging the Gap from User…

by Wood, L.E
Essential Resource eBook

Universal UX Design: Building Multicultural User…

by Ferreira, A
Essential Resource eBook

The Customer Experience Book

by Pennington, A
Essential Resource Video

Customer Experience as competitive advantage.

by PwC US
Essential Resource Video

CX vs UX. YouTube.

by NNgroup
Essential Resource Video

UX vs. UI. YouTube.

by NNgroup
Essential Resource Video

What is UX Design?. Youtube.

by Design Council
Essential Resource Video

WeAreNetflix Podcast: Episode 13 - Web Video and…

by WeAreNetflix

Lesson 2

Key Text eBook

The Making of Consumer Culture in Modern Britain

by Gurney, P
Key Text eBook

Loyalty Management: From Loyalty Management to…

by Ziliani, C., Ieva, M
Key Text eBook

Customer-Centric Marketing: Build Relationships,…

by Cundari, A
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Essential Resource Article

Brand switching and consumer identification with…

by Appiah, D. et al.
Essential Resource eBook

Omnichannel Retail: How to build winning stores…

by Mason, T., Knights, M
Essential Resource eBook

Buyer Personas: How to Gain Insight into your…

by Revella, A

Lesson 3

Key Text eBook

The 30 Day MBA in Marketing: Your Fast Track…

by Barrow, C
Key Text eBook

This is Service Design Thinking: Basic Tools…

by Stickdorn, M., Schneider, J
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Managing Customer Experiences in an Omnichannel…

by Dirsehan, T
Key Text eBook

Customer Experience 3.0.

by Goodman, J
Essential Resource eBook

Service Design for Business: A Practical Guide to…

by Reason, B., Lovlie, L., Brand Flu, M
Essential Resource Video

What Is Consumer Behaviour | Purchase Decision…

by Solve It Like A Marketer
Essential Resource Article

Impact of a Brand on Consumer Decision making…

by Hibic, S. and Poturak, M
Essential Resource Website

“7 Ways to Analyze a Customer-Journey Map”.

by NN Group

Lesson 4

Key Text Other

Digital Economy Index

by Adobe
Key Text Website

Revealed: 50 million Facebook profiles harvested…

by Guardian
Key Text Website

All the Ways Netflix Tracks You and What You Watch

by Wired
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text Website

The Machine Age of Customer Insight

by Einhorn, M. et al.
Key Text Website

The Power of Me: The impact of personalization on…

by Epilson
Key Text eBook

E-Commerce Website Optimization: Why 95% of Your…

by Croxen-John, D., van Tonder, J.
Key Text Website

Connecting with meaning

by Deloitte
Essential Resource Article

Data aggregators, consumer data, and…

by Martin, K.
Essential Resource Other

Up Close and Very Personal

by Woods, A.
Essential Resource eBook

Relationship Marketing A Consumer Experience…

by Baron, S., Conway, T. Warnaby, G.
Essential Resource Video

Why do you need to shift from personalization to…

by Cognitive Creators

Lesson 5

Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text Website

The CX Trinity: Customers, Content and Context:…

by Porter, A.
Key Text eBook

Artificial Intelligence Marketing and Predicting…

by Struhl, S.
Key Text eBook

Managing Customer Experiences in an Omnichannel…

by Diresehan, T.
Key Text eBook

Omnichannel Retail: How to build winning stores…

by Mason, T., Knights, M.
Essential Resource Video

What is Omnichannel UX?

by NNgroup
Essential Resource Video

Two-Minute Case Study: Best Buy's…

by Gartner for Marketers
Essential Resource Website

’Next Normal’ Guide to the Digital Shelf: Expert…

by Digital Shelf Institute
Essential Resource Video

Design Thinking 101

by NNgroup
Essential Resource eBook

Using Artificial Intelligence in Marketing: How…

by King, K.

Lesson 6

Key Text eBook

User Experience Design

by Allanwood. G. and Beare, P.
Key Text Website

Business Internet Banking

by HSBC UK
Key Text eBook

Design and Digital Interfaces: Designing with…

by Stopher, B. et al.
Key Text Website

The Perfect Wave Surf Experience

by Perfect Wave Travel
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Design Thinking for Visual Communication

by Ambrose, G.
Key Text eBook

Practical UX Design

by Faranello, S.
Key Text Website

Cheap 24 Hour Gym Memberships | No Contract |…

by Puregym
Essential Resource eBook

From Chaos to Concept: A Team Oriented Approach…

by Braun, K. C
Essential Resource Video

Why Personas Fail.

by NNg

Lesson 7

Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D. and Rogers, M.
Key Text eBook

Interviews in Qualitative Research

by King, N., Horrocks, C., Brooks, J
Key Text eBook

Doing Surveys Online

by Toepoel, V
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

User Research: A Practical Guide to Designing…

by Marsh, S.
Key Text eBook

Conducting Focus Groups for Business and…

by Oates, C. J., and Alevizou, P.J.
Essential Resource Video

How do focus groups work? - Hector Lanz

by TED-Ed
Essential Resource Video

2nd Pillar of Usability Testing: Appropriate…

by NNgroup
Essential Resource Video

The 3 Types of User Interviews: Structured, Semi-…

by NNgroup
Essential Resource Video

Better User Research Through Surveys

by UX Mastery

Lesson 8

Key Text eBook

Visual Communication Design

by Davis, M., Hunt, J.
Key Text Website

Interaction design and prototyping tool for web…

by ExampleUserFlow.png
Key Text eBook

Evil By Design: Interaction Design to Lead Us…

by Nodder, C.
Key Text eBook

Interaction Design: Beyond Human-Computer…

by Sharp, H., Preece, J. and Rogers, Y.
Key Text Website

Amazon.

by Amazon.
Key Text eBook

User Experience Mapping

by Szabo, P. W.,
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Principles of Gestalt Psychology

by Koffka, K.
Key Text Website

Website Logo Placement for Maximum Brand Recall

by NN Group
Essential Resource Video

What is Interaction Design for Beginners? Learn 5…

by Club UX
Essential Resource eBook

Graphic Design: The New Basics

by Lupton, E. and Cole Phillips, J.

Lesson 9

Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D.
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text Website

Attention

by Microsoft
Key Text eBook

Hidden Persuasion: 33 psychological influence…

by Andrews, M., van Leeuwen, M., van Baaren, R.
Key Text eBook

Subliminal Persuasion: Influence and Marketing…

by Lakhani, D.
Key Text Website

Sports Direct| The UK's No. 1 Sports Retailer

by Sports Direct
Key Text Website

Domains, Websites, Hosting & Online Marketing…

by Go Daddy UK
Key Text eBook

The Architecture of Information: Architecture,…

by Dade-Robertson, M.
Key Text eBook

User Experience Foundations

by de Voil, N.
Essential Resource eBook

The Neuro-Consumer: Adapting Marketing and…

by Bayle-Tourtoulou, A.S., Badoc, M.
Essential Resource Website

Amazon UK

by Amazon
Essential Resource Video

How IKEA gets you to impulsively buy more

by Vox

Lesson 10

Key Text eBook

User Experience Design

by Allanwood. G. and Beare, P.
Key Text eBook

Design Thinking for Visual Communication

by Ambrose, G.
Key Text eBook

Mastering Metrics: The Path from Cause to Effect

by Angrist, J., Pischke, J.S.
Key Text eBook

Practical UX Design

by Faranello, S.
Key Text eBook

Designing User Experience: A Guide to HCI, UX and…

by Benyon, D
Key Text eBook

Managing Customer Experience and Relationships A…

by Peppers, D., Rogers, M
Key Text eBook

Consumer Behaviour. London: Cengage Learning EMEA

by Hoyer, W., MacInnis, D.J., Pieters, R.
Key Text eBook

The Customer Experience Book

by Pennington, A.
Essential Resource eBook

Customer Experience Innovation: How to Get a…

by Dew, R. and Allen, C