Reading List Category
Resource Type
Lesson

Lesson 1

Key Text Video

Big Data

by Arden.
Key Text Article

A complex view of industry 4.0

by Roblek, V., Meško, M. and Krapež, A
Key Text Article

Don’t Buy the Wrong Marketing Tech: Instead, take…

by Mela, C.F. and Cooper, B.
Key Text Video

BDAMT 01 Video-lecture.

by Arden.
Key Text Article

How and when do big data investments pay off?

by De Luca, L.M. et al.
Key Text Article

Ticket Sales Prediction and Dynamic Pricing…

by Branda, F., Marozzo, F., & Talia, D.
Key Text Article

Accurate Marketing Strategies Based On Data…

by Wang, X.
Key Text Article

The martech explosion

by Sebring, S.S

Lesson 2

Key Text Article

Creating strategic business value from big data…

by Grover, V. et al.
Key Text Article

Beyond the hype: Big data concepts, methods, and…

by Gandomi, A. and Haider, M.
Key Text Article

Navigating New Marketing Technologies, Channels…

by Cvitanović, P.L.
Key Text Article

The martech explosion

by Sebring, S.S
Key Text Article

Truly accountable marketing: The right metrics…

by Pauwels, K.
Key Text Video

BDAMT 02 Video-lecture.

by Arden.

Lesson 3

Key Text Article

Exploring Opportunities and Challenges of…

by Kuleto, V. et al.
Key Text Article

A strategic framework for artificial intelligence…

by Huang, M.H. and Rust, R.T.
Key Text Article

Leveraging Artificial Intelligence in Marketing…

by Hermann, E.
Key Text Video

BDAMT 03 Video-lecture.

by Arden.
Essential Resource Article

Robotic Process Automation — a driver of digital…

by Siderska,J.

Lesson 4

Key Text Video

BDAMT 04 Video-lecture.

by Arden.
Key Text Article

Big Data Precision Marketing Approach under IoT…

by Wang, L
Key Text Article

A review on designing of distributed data…

by Shaweta
Key Text eBook

Hands-On Data Warehousing with Azure Data Factory

by Gutzait, M. K., Ciaburro, G. and Coté, C.
Key Text Article

Decision support system using data warehouse for…

by Girsang, A.S. et al.

Lesson 5

Key Text Other

Introduction to SEMMA. Enterprise Miner Reference…

by SAS
Key Text Article

E-commerce Marketing Optimization of Agricultural…

by Yang, H., Zheng, Z. and Sun, C.
Key Text Video

BDAMT 05 Video-lecture.

by Arden.
Key Text Video

BDAMT 05 Video-lecture 2.

by Arden.
Key Text Article

Adaptations of data mining methodologies: a…

by Plotnikova, V., Dumas, M. & Milani, F.
Key Text Article

Digitalisation and Big Data Mining in Banking

by Hossein, H., Huang, X. & Silva, E.
Key Text Article

Big Data Precision Marketing Approach under IoT…

by Wang, L.

Lesson 6

Key Text Video

BDAMT 06 Video-lecture .

by Arden.
Key Text Article

Effective Marketing Strategy with Blockchain…

by Madhani, P.M
Key Text Article

BlockChain (BC), Technology Notary in Data Driven…

by Haxhiaj, E. & Çera, B
Key Text Article

Five Ways to Create Customer Values With…

by Chang, L. & Hsieh, M.Y

Lesson 7

Key Text Article

Robots in Retail Marketing: A Timely Opportunity

by Donepudi, P. K
Key Text Article

Sales and marketing automation in the post-Covid-…

by Corsaro, D., Maggioni, I. and Olivieri, M.
Key Text Article

Service Robots Usage in Marketing Hospitality in…

by Ersoy, A. B., & Cui, Z
Key Text Article

Service Robots Usage in Marketing Hospitality in…

by Ersoy, A. B., & Cui, Z
Key Text Article

Murphy, D., 2018. Silver bullet or millstone? A…

by Murphy, D
Key Text Article

New Retail Marketing Strategy Combining Virtual…

by Zhang, X.
Key Text Video

BDAMT 08 Video-lecture .

by Arden.
Key Text Video

BDAMT 07 Video-lecture .

by Arden.

Lesson 8

Key Text Article

Internet of Things in Marketing: Opportunities…

by Abashidze, I., & Dąbrowski, M
Key Text Article

Social Media and IOT Wearables in Developing…

by Maiorescu, I. et al.
Key Text Article

IoT and Its Impact on the Electronics Market: A…

by Abdel-Basset, M., et al.
Key Text Article

Importance of Internet of Things (IoT) in…

by Moradi, M

Lesson 9

Key Text Article

Consumer behavior analysis model based on machine…

by Li, Z
Key Text Article

Big Data consumer analytics and the…

by Erevelles, S., Fukawa, N., & Swayne, L
Key Text Video

Lesson 09 - Basic visualisation in powerBI

by Arden.
Key Text Article

Research on E-Commerce Database Marketing Based…

by Chen, N.
Key Text Article

Value Creation with Big Data in Marketing: An…

by Wibowo, S. et al.
Essential Resource Website

Future of Consumer series: Big data-driven…

by Deloitte
Essential Resource Website

Sample Superstore Dataset

by Kaggle

Lesson 10

Key Text Article

Consumer privacy and the future of data-based…

by Bleier, A., Goldfarb, A., & Tucker, C
Key Text Video

Lesson 10 - Basic visualisation in powerBI.

by Arden.
Key Text Article

Learning from the Dark Web: Leveraging…

by Thomaz, F. et al.
Key Text Article

The impact of the general data protection…

by Schweigert, V.A. and Geyer-Schulz, A.
Key Text Article

Online advertising: Analysis of privacy threats…

by Estrada-Jiménez, J. et al.
Key Text Article

The do not track mechanism for digital footprint…

by Cheng, F.C. and Wang, Y.S.,